The internet has become one of the most vital tools for communication, information, and entertainment in today’s globalized world. As of 2022, more than half of the global population is connected to the internet, and while some regions still lack the infrastructure that is needed to provide sufficient online coverage, others are seeing internet penetration rates of close to 100 percent. Among the largest online markets in the world, the United States ranks third with over 313 million active internet users nationwide. As a global hub of technological innovation and home to some of the world’s leading internet companies, the United States has increased its digital population for over two decades. Today, over 90 percent of Americans have access to the internet, many of whom could no longer imagine a life without it.
From learning and working to shopping and dating – the internet has transformed and digitized many aspects of everyday personal and professional life. In the United States, some of the most popular digital activities include the use of e-mail, search engines, video streaming platforms, and social networks. Home to many social media giants, the country sees a particularly high demand for social networking platforms and apps. As of 2022, the number of social network users in the United States stood at 223 million, with Facebook remaining the leading social media website. What does the future of the Internet of hold?