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Northcliffe Digital launches online video service through Localstars partnership

by david.nunes

Northcliffe Digital launches online video service through Localstars partnership


Partnership offers online, mobile phone and iPad compatible HTML5 video for small local business advertisers


Northcliffe Digital, the digital arm of regional publisher, Northcliffe Media, has launched a suite of affordable online video products for small businesses advertisers across its network of over 400 hyperlocal and regional web sites operating under the thisis and localpeople brands.


The online, mobile phone and iPad compatible videos are being offered through an exclusive partnership with online video advertising specialist, Localstars. They cater for a variety of customer needs, ranging from highly customised ‘mashup ads’ compiled on Localstars’ video ad creation technology using library video, customer images, logos and graphics, to fully bespoke videos filmed by Localstars’ network of local film-makers.


“Clearly online video viewing is now a norm. Our video marketing and production solution with Localstars means that local businesses can now really stand out and get target audiences to engage. Our affordable video solutions deliver high quality video options which we ensure get seen by our clients’ potential customers,” said Lee Williams, General Manager – Local Media, at Northcliffe Digital, which has 5m visitors to its web sites.


All videos are widescreen with voiceovers to provide maximum impact and are compatible with the latest HTML5 web standard which means they can be played across multiple channels and devices, including mobile phones and iPads. All video creation and production is outsourced to Localstars.


“The partnership with Localstars – an expert in video advertising – means we can deliver great quality video services quickly and efficiently at cost effective prices. Video is a critical part our digital solutions suite that we now offer to local businesses to drive leads for them and boost our digital revenues,” added Mr Williams.


Chris Bunyan, MD at Localstars said: “A lot of the recent growth in online video has been from large brands extending their TV campaigns. We’re working with leading publishers such as Northcliffe Digital to bring the power of video to smaller businesses. Our new generation of video technology operates across multiple devices such as iPads and mobile phones – further amplifying the reach and impact of video. We’re excited to be working with Northcliffe on rolling this out.”


About Localstars

Established in 2008, Localstars, the digital and video advertising specialist, has a simple vision – to deliver high quality, geographically targeted online video and digital advertising campaigns at affordable prices. The company helps publishers achieve online video advertising income without major investment or risk and makes affordable online video advertising campaigns accessible to small businesses as well as large brands who want to target local audiences. Its rich media ad builder software enables regional publishers and directory sites to cost-effectively offer compelling rich media display ad campaigns to advertisers of all sizes.


Localstars is a media software business headquartered in London. It has developed an online video advertising syndication network consisting of 2000 local media and directory publisher sites. This is supported by the UK’s largest, high quality video advertising library and simple to use campaign management technology. The company is privately funded. For further information visit www.localstars.com


About Northcliffe Digital

Northcliffe Digital is at the forefront of the digital media revolution, widely recognised as the first place users think of when they want to engage locally as well as the first place local advertisers choose when they want to gain high-quality local leads.


We have developed two market leading regional and local brands – thisis and localpeople. Both these brands, in conjunction with our recruitment, motoring and property networks, demonstrate our leading force in the regional and local digital market, allowing our local users to access and be part of valuable content across a wide range of different sectors.


All our digital brands offer users different ways to geographically target local advertisers, complementing our regional newspaper brands and hyperlocal sites.


Media Contact

CloudNine technology PR agency

Uday Radia +44 (0)7940 584161 / uradia@cloudninepr.com

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