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NXP Brings NFC-enabled ‘Tap to Interact’ Badges to 2014 International CES

by david.nunes

NXP Brings NFC-enabled ‘Tap to Interact’ Badges to 2014 International CES

First-ever interactive and customizable show experience for attendees using MIFARE and near field communication (NFC)

Singapore, December 20, 2013 NXP Semiconductors N.V. (NASDAQ: NXPI), the global leader in solutions that enable secure connections for a smarter world, today announced that the company will power the technology behind the first-ever NFC-enabled show badges at the International CES®. The 2014 CES badges will use MIFARE® based technology, which when used at recent events like IBC 2013, MobileCON 2013, GSMA’s NFC & Mobile Money Summit and CARTES 2013, has enabled event attendees to interact and customize their show experience like never before. By simply tapping their MIFARE-based show badges to NFC-enabled smartphones, attendees can quickly exchange business credentials and retrieve specific product information from NFC-enabled devices or posters displayed by various exhibitors.

NXP’s innovative MIFARE DESFire® EV1 serves as the official solution behind the badges. Based on open global interface standards, MIFARE DESFire EV1 is able to seamlessly communicate with NFC tags incorporated in various interactive media at the show or with NFC-enabled mobile devices. Partnering with ITN International, CES’s official registration and lead retrieval provider, and SMARTRAC, the leading developer of RFID and NFC inlays, NXP has provided the MIFARE DESFire chips for deployment at the event, embedded directly into attendee badges. NFC badges have proven to be very successful for exhibitors in tracking leads or visitors to their booth, thus enabling an entirely new experience from badge pick-up through visiting exhibits.

“As our world’s devices continue to connect to the internet and each other, we are thrilled to bring NXP’s MIFARE application technology to the International CES, providing attendees with a reliable and secure platform to experience the very best in consumer electronics,” said Steve Owen, senior vice president, sales and marketing, identification business, NXP Semiconductors.

“We’re delighted that NXP agreed to provide its innovative technology to ITN for use at the 2014 International CES,” said Ivan Lazarev, president and CEO, ITN International. “It’s proven itself to be the most dependable interface on the market today.”

“Year after year, CES sees the introduction of the latest consumer technologies. We are excited to use one of our exhibitors’ products for our registration system, and bring a more personalized experience to every attendee,” said, Karen Chupka, senior vice president, International CES and corporate business strategy, Consumer Electronics Association (CEA®). CEA is the owner and producer of the annual International CES.

MIFARE serves as NXP’s well-known brand for a wide range of contactless IC products used in more than 40 different applications worldwide. With 50 million reader and five billion card components sold, MIFARE products are proven and reliable more than any other interface technologies in the market. MIFARE’s open concept allows seamless integration of technologies such as near field communication, NFC.

NFC is a market-proven, standardized technology co-invented by NXP in 2002. NXP is at the center of the NFC ecosystem, fuelling its development by partnering with almost all major handset manufacturers, mobile OS providers and applications developers. NXP is the no. 1 supplier to the identification market globally, and leverages its leadership in contactless and security technologies to provide complete mobile transaction solutions: NFC controllers, secure elements in all form factors, NFC tags and infrastructure reader ICs. Currently OEMs have selected NXP’s NFC technology for approximately 200 mobile devices.

For more information, please visit http://www.nxp.com/ces2014/

About ITN International

ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers and exhibitors on six continents. The company maintains operations in New Zealand, the UK and the US. More information is available at www.itnint.com.

About NXP Semiconductors

NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure connections for a smarter world. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing. NXP has operations in more than 25 countries, and posted revenue of $4.36 billion in 2012. Find out more at www.nxp.com

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