Ooredoo Customers Score withLive World Cup Action
Companies acrossOoredoo’s Footprint Deliver Exclusive Content, Exciting Promotions and an Incredible Messi Campaign
Doha, Qatar
Ooredoo’s companieshave launched a series of initiatives that deliver live action from the 2014 FIFA World Cup Brazil straight to mobile customers across the Middle East, North Africa, and Southeast Asia.
Ooredoo has launchedaspecial World Cup mobile portal, called the Ooredoo Football Portal, across its markets in the Middle East, North Africa and South East Asia, providing exclusive content, social media competitions, and promotions for customers to share the experience of the exciting matches.
Ooredoo customers can follow matches live, watch 3D videos and clips of interviews and press conferences, view photographs, listen to a World Cup soundtrack, play World Cup-themed games, and read detailed descriptions of matches, teams, players, and history.
On the Ooredoo Football Portal, customers can follow the World Cup and receivecontent from leading media companies using smartphones or featured phones.
In Oman, Nawras has joined in the excitement of the World Cup with an SMS competition which has a top prize of world cup final tickets. They have also partnered with Kooora.com to provide free web browsing for selected prepaid and postpaid plans.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “Passion for sport unites our customers beyond borders, and as smartphone take-up increases across our footprint, we’re leveraging technology innovation to provide our customers with a fully-immersive football experience, enabling our millions of customers to share the experience together. As part of our commitment to youth, we aim to inspire young football players to become the football stars of tomorrow.”
Following the World Cup, the Ooredoo Football Portal will provide customers with content from the Barclays Premier League in England, La Liga in Spain, the UEFA Champions League in Europe, and the UEFA Europa League in Europe.
Driving adoption of the Ooredoo Football Portal, customers receive the first week for free, and then can opt-in to weekly or monthly subscription plans,in addition to mobile data charges.
World Cup Campaigns acrossOoredoo’s Footprint
Nawras in Oman has launched the Sahra Time World Cup Edition, an opt-in monthly service that provides Mousbak customers with 1 GB of mobile data per day for one month to follow the latest World Cup news and content, and unlimited browsing of the leading Middle East sports website Kooora.com.
In Qatar, Ooredoo has launched the #Koora campaign, which includes a sports television package with the beIN SPORTS channel; the Hala Football Club for pre-paid customers to opt-in for extra SMS and calling minutes to keep in touch during the matches; and a range of community activities, encouraging fans to upload short Instagram videos under the theme of “Cheer On Your Team”.
Ooredoo Tunisia has launched the “El Maracaña fi Tounès” campaign, under the tagline of “With Ooredoo, live the World Cup as if you were there!”, which provides special offers and promotions on voice, data, and digital content including SMS, a mobile app, and TV channel.
As the official sponsor of the Algerian National Team, Ooredoo Algeriahas also announced an exclusive sponsorship for the National Fund for the Promotion of Youth Initiatives and Sports Practices, providing DZD 100 million (USD 1.26 million) for 2000 young football fans to attend the World Cup. Ooredoo Algeria has also launched the television campaign “MaakYalKhedra” to support the Algerian National Team.
Wataniya Palestine has launched a campaign for pre-paid customers to win prizes such as World Cup tickets, video game consoles, and television receivers for the beIN SPORTS channel, a World Cup-themed Facebook app and a customised mobile application.
Asiacell in Iraq is partnering with PepsiCo for a World Cup campaign that enables customers to win free additional calling minutes under select Pepsi bottles, along with a mobile contest.
Ooredoo Maldives is providing a special “Football Services” SMS update, offering the latest results and team news from the contest. In addition, it is offering a range of prizes in a special football competition.
Ooredoo Builds World Cup Excitement with Lionel Messi
In the build-up to the World Cup, Ooredoo recently aired its first Group-wide television advert with Lionel Messi, football star and Ooredoo global brand ambassador.
Further driving the relationship with Messi, Ooredoohas seen strong success on therecently-launched Group-wide competition “Simply Do Wonders” (www.simplydowonders.com). Young peoplewho upload Instagram videos of their football skills under the hashtag #MeetMessican win an all-expenses-paid trip to Barcelona to meet Messi and attend a major football match.
The video for the campaign is already one of the most-watched on a branded channel in the Arab world, with more than 2.5 million views on YouTube since it was posted a week ago.
About Nawras:
Omani Qatari Telecommunications Company SAOG was founded and registered in the Sultanate of Oman in December 2004. It launched its service in March 2005 as the challenger mobile operator in Oman operating under the name Nawras. Nawraswas awarded the second fixed licence in Oman in 2009, and launched its international gateway in April 2010, its corporate fixed and broadband services in May 2010, and its residential fixed and broadband services in June 2010. Since 2010, Nawras has been an integrated services telecommunications operator and is currently serving over 2 million customers across the Sultanate. Following a successful IPO, Nawras is listed on the Muscat Stock Market (MSM) under the “nwrs” ticker since 1 November 2010. Nawras is majority owned by Ooredoo, formerly known as Qtel Group, and also has a number of significant Omani shareholders which ensures that the company is strongly integrated into the Omani society. Nawras has won a number of awards including Jury’s Distinction Award for Customer Service Excellence in the telecom sector 2013, Innovation in HR Strategy 2011 from Asia’s Best Employer Brand Awards, Outstanding Leader from TMT Finance Middle East 2011, Best IPO in the Middle East from emeafinance magazine and Strategic Leadership Award from Global HR Excellence Awards 2011.
About Ooredoo
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the MiddleEast, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named “Best Mobile Operator of the Year” at the World Communication Awards 2013.
The company reported revenues of US$9.3 billion in 2013 and had a consolidated global customer base of more than 95 million people as of 31 December 2013. Ooredoo’s shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.
Twitter: @Ooredoo
Facebook:www.facebook.com/ooredoogroup
LinkedIn:www.linkedin.com/company/ooredoo
YouTube: www.youtube.com/ooredoogroup
