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Ooredoo empowers women across Oman with new SmartWoman App

by david.nunes

Ooredoo empowers women across Oman with new SmartWoman App

Muscat, Oman

Ooredoo has launched a new mobile application toconnect women across the Sultanate tothe world’s leading female voices. The SmartWoman™ app is exclusive to Ooredoo customers with a two month free-trial period and enables women to access rich, dynamic content by expert writers in Arabic and English, network with other subscribers, ask questions and share their ownexperiences on a wide range of topics.All this directly from their smartphone through an easy-to-use interface.

“The SmartWoman™app is an innovative and valuable tooldesigned for everything that today’s modern woman needs toenhanceher career and learning, as well as many other areas of daily life on a personal and professional level. Whether women want to improve theirparenting skills, break the glass ceiling or simply lead a healthier lifestyle, it’s all theresaid Amaal Al Lawati, Director at Ooredoo.”There’s something for every woman at every stage of life. I personally found the ‘ask anexpert’partto be the most useful, because it acts like a sounding board to help me make more informed decisions.” 

Powered by social connectivity, the appcreates learning opportunities for women who don’t have access to formal education.SmartWoman™also offers a new model of sponsoring women in rural areas, helping them to make a better life for themselves and their families, as well as the opportunity topledge support to a number of women’s organisations and NGOs.

The app features contributions provided by Knowledge Omanfrom local female ambassadors and experts and is part of a global initiative for gender equality and entrepreneurship supported by Qualcomm Wireless Reach™.It is part of the overall SmartWoman™project, supported by the International Telecommunication Union (ITU) and the United Nations entity for Gender Equality and the Empowerment of Women.

Customers can download the app for free on iOS and Android devices by visiting www.smartwomanoman.com. Following the two month free trial, the service will be available for a weekly fee of 300 Baizas.

About Ooredoo


Omani Qatari Telecommunications Company SAOG (“Ooredoo”) was founded and registered in the Sultanate of Oman in December 2004. It launched its service in March 2005 as the challenger mobile operator in Oman, originally operating under the name Nawras. The Company was awarded the second fixed licence in Oman in 2009, and launched its international gateway in April 2010, its corporate fixed and broadband services in May 2010, and its residential fixed and broadband services in June 2010. Since 2010, Ooredoo has been an integrated services telecommunications operator and is currently serving over 2 million customers across the Sultanate. Following a successful IPO on 1 November 2010, Ooredoo is listed on the Muscat Stock Market (MSM) under the “ORDS” ticker. Ooredoo is majority owned by Ooredoo Q.S.C. and also has a number of significant Omani shareholders which ensures that the company is strongly integrated into the Omani society. Ooredoo has won a number of awards including Jury’s Distinction Award for Customer Service Excellence in the telecom sector 2013, Leading Telecommunications Company at the Arab Achievement Awards 2013, Best Operator Network at the Telecoms World Middle East 2013 Awards and a number of awards for their outstanding campaigns at the Dubai Lynx Awards in February 2014.


Twitter: @OoredooOman 

Facebook: www.facebook.com/OoredooOman 

Instagram: @OoredooOman

YouTube: www.youtube.com/OoredooOman



About Ooredoo Group


Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named “Best Mobile Operator of the Year” at the World Communication Awards 2013.


The company reported revenues of US$9.3 billion in 2013 and had a consolidated global customer base of more than 95 million people as of 31 December 2013. Ooredoo’s shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.


Twitter: @Ooredoo

Facebook: www.facebook.com/ooredoogroup

LinkedIn: www.linkedin.com/company/ooredoo

YouTube: www.youtube.com/ooredoogroup


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