Ooredoo Qatar to use Nokia AI-powered customer engagement solution towards monetizing 5G and providing improved digital experiences to users
- Nokia’s customer engagement solution will help Ooredoo Qatar to enhance digital engagement and enhance customer services for its 3 million subscribers
- Ooredoo Qatar can use contextual information for targeted, personalized, real-time campaigns
- The renewed three-year contract provides additional AI capabilities such as contextual insights for offering targeted services, enabling Ooredoo Qatar to add new revenue streams
Doha, Qatar – Nokia has today announced that Ooredoo Qatar will soon complete the deployment of Nokia’s customer engagement solution to improve digital experiences by using analytics to better understand customer needs and to recommend and automatically trigger the next best action for a more relevant offer for the subscriber. Once deployed, the solution will allow Ooredoo Qatar to enhance revenue by using contextual information for more targeted and personalized real-time campaigns. With this, Ooredoo Qatar’s three million subscribers will benefit from a better service experience.
Nokia’s solution comes with artificial intelligence capabilities that process and analyze the customer data in real-time. It helps the service provider to offer the right service at the right moment. The Nokia solution will enable Ooredoo Qatar to reduce the time to introduce new services and promotions to its subscribers from days to minutes. Thus, it is now possible for Ooredoo to send, for example, an offer to a specific target audience immediately after a sporting event finishes.
5G technology opens up new revenue opportunities for the service providers. Nokia’s customer engagement solution enables Ooredoo Qatar to prepare for the digital era to better monetize 5G in a highly competitive market. Nokia’s solution will allow Ooredoo Qatar to generate more value from customer insights and provide the best offer through the right channel at the right time when the subscriber needs it.
Yousuf Abdulla Al Kubaisi, Chief Operating Officer, Ooredoo Qatar, said: “Taking our partnership with Nokia to the next level will ensure that we will deliver the world’s most advanced 5G solutions and services that can enhance our customer engagement and their digital lives. By combining 5G with artificial intelligence, we will deliver targeted, personalized, and real-time campaigns that can provide our customers with the right services and solutions at the right time.”
Henrique Vale, Head of Nokia Software for MEA, said: “Communications service providers like Ooredoo Qatar need to modernize their infrastructure to better address the evolving needs of their customers. We are committed to supporting telcos to monetize their assets and digital events. Nokia’s solution will enable Ooredoo Qatar to enhance customer experience and to add new revenue streams.”
Overview of the solution for deployment:
- Nokia’s customer engagement solution will allow Ooredoo Qatar to leverage intelligent, real-time recommendations for personalized offers to its subscribers, addressing their needs at the right time
- Infographic: Supercharging the Customer Experience with Artificial Intelligence
- Blog: Are your business systems ready to monetize 5G?
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Ooredoo is Qatar’s leading communications company, delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.