Ooredoo’s ‘Fans Do Wonders’ Winners Meet Paris Saint-Germain Players in Doha
Winners Attend Private Training Session with Paris Saint-GermainPlayers
The winners of Ooredoo’s global advertising campaign with Paris Saint-Germain, “Fans Do Wonders”, have recently travelled to Qatar to meet the players and be a part of a friendly match between Inter Milan and Paris Saint-Germain on 30 December at Al Sadd Stadium in Qatar.
The winners, who are from Algeria, Tunisia, Palestine, Oman, Kuwait, Qatar, the Maldives, and Indonesia, got the chance to watch the match and attend a training session with the players on 28 December in Qatar’s Aspire Zone.
The “Fans Do Wonders” campaign was a major success for Ooredoo Group with more than 13 Million YouTube views– a record-breaking interaction for the company.
The innovative campaign featured five of Paris Saint-Germain’s most recognisable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura – and invited young people to get involved by swww.fansdowonders.com, or via Twitter, with the hashtag #fansdowonders from April to June.messages directly to the players via a dedicated site
Over 8,000 messages were sent during the campaign and 15 winners, who composed the best messages during the competition had their messages displayed at the Paris Saint-Germain stadium on the teams LED banners during matches.
H.E. Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo, said: “To see the success of this campaign is truly inspiring. Using our Supernet, we have spread the word of sportsmanship and healthy living across our footprint, and hopefully set in motion the next generation of footballing stars with our technology. I hope the winners had a great time in Qatar and congratulate Paris Saint-Germain on their victory against Inter Milan.”
Nasser Al-Khelaïfi, Paris Saint-Germain President, declared: “We are delighted by the great success of the Ooredoo’s Fans Do Wonders’ Campaign. We have set the goal for Paris Saint-Germain to become one of the top global sports brands. Our partners are aligned with us on this aim and we are proud to work hand-in-hand to achieve this shared ambition. Together, we can dream even bigger.”
Alongside its YouTube success, Ooredoo received more than a million visits to the dedicated website, 126,000 new fans on the group Facebook page and 24,000 mentions on Twitter.
Ooredoo began its partnership with Paris Saint-Germain in September 2013, working together to develop youth and community support across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia. The two organisations have collaborated on “Paris Saint-Germain Academy brought to you by Ooredoo,” which has organised football camps for young people in Qatar, Tunisia, Oman, Algeria, the Maldives and Kuwait.
Ooredoo Qatar, which was a sponsor of the Paris Saint-Germain vs F.C. Internazionale Milanofriendly match, also organised for a host of children from across Qatar to attend a training session with the team’s top coaches and players.
The event, which took place on 29 December, allowed children aged 10-12 to take part in a training session as well as enjoy other activities such face painting, table football, photos with players and more.
The event aimed to help nurture local talent and give children a chance to play with professionals as part of the company’s efforts to inspire children to take part in sports.
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named “Most Innovative Company of the Year – MEA Region” at the 2015 International Business Awards.
The company reported revenues of US$ 9.1 billion in 2014 and had a consolidated global customer base of 114.9 million customers as of 30 September 2015. Ooredoo’s shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.
About Paris Saint-Germain
Four years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears. French champions, and quarter-finalists in the UEFA Champions League during the 2014/2015 season for the third consecutive year, the first stages of the club’s project bear witness to its aim to join the very top flight European clubs.
Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and PSG.fr published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 30% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 110 million fans and followers (club, teams and players combined).