— Collaborate to Offer Comprehensive Solutions, Leverage Industry-Leading Technology —

DUBLIN, Ireland and Reston, VA – October 21, 2010 – Openet, the most innovative provider of Subscriber Optimisation Software (SOS) to tier one communications and media service providers, today announces it is teaming with IBM to promote telecom and media service provider solutions. This multi-faceted partnership includes an array of initiatives, the first of which is IBM’s service provider cloud solution initiative. Openet is a key partner to IBM in this project, providing software components that enable service providers to monetise and report against the delivery of cloud services to their customers as part of the IBM cloud services solution architecture.

Along with IBM’s cloud initiative, the collaboration includes Openet’s utilisation of IBM software and hardware capabilities to deploy solutions directly to service providers, and a variety of joint marketing activities.

Openet has also been certified as a vendor within IBM’s Service Provider Delivery Environment (SPDE). This certification validates that Openet interoperates with key elements of the IBM telecom software solution stack. SPDE enables operators to bring new, innovative, revenue-generating multimedia, data and content services to market faster, easier and at a minimal cost.

“Openet’s partnership with IBM is one of several important pillars for us as we drive towards leading the Subscriber Optimisation Software category now and in the future,” said Niall Norton, chief executive officer of Openet. “This partnership provides the vital platforms and technology required to deliver SOS-based solutions, as well as the means to increase our global sales and marketing reach. Similarly, this partnership is also vital to IBM in a number of initiatives to increase market share within the communications and media service provider markets.”

Openet and IBM have been working together for more than a year, completing technology integration and certifications, and creating joint marketing programs. Today’s announcement by IBM of its cloud services solution architecture illustrates the scope and importance of the alliance to the market.

“Communications Services Providers are looking for new ways to deliver differentiated services to their customers,” said Rick Qualman, vice president of strategy and business development, IBM Telecommunications Industry. “The combination of Openet and IBM technologies can accelerate time to market and monetisation of these services for our joint clients.”

For more information about Openet and IBM’s partnership, please visit: www.openet.com/company/partners/IBM.

About Openet

Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers.  To succeed, today’s operators must know their subscribers, deploy innovative business models and control the allocation of network resources. Openet’s offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwide such as Vodafone, Orange, AT&T and Verizon. For more information, please visit www.openet.com.

About IBM

For more information about IBM, visit www.ibm.com.

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