Optimal Strategix Group (OSG) Announces CEO for Europe, Asia Pacific and Middle East to Meet Global Client Needs and Lead Firm Expansion
NEWTOWN, Pennsylvania, June 19, 2014 – Optimal Strategix Group (OSG), a leading marketing consulting, insights, analytics and technology firm, announced today the appointment of Asif Javed, as CEO of Europe, Asia Pacific, and Middle East.
Expanding OSG’s focus and existing capabilities further into Asia Pacific and the Middle East, Asif will leverage his recent client success and expansion plans as CEO of OSG Europe.
Prior to joining OSG, Asif served as Group President (preceded by his appointment as Chief Operating Officer), at Medefield with the P\S\L in Europe. Under his leadership, Medefield became the industry leader in healthcare data collection and fieldwork services, delivering gold standard quality and service through offices and capabilities which spanned the globe. Earlier in his career, Asif also served in leadership roles for the Adelphi Group and Eli Lilly.
Commenting on the appointment, Dr. Sukumar, OSG CEO and President, stated “Europe, EMEA and Asia Pacific present a great opportunity to help our global clients grow through customer centricity…thinking globally and executing in local markets. While these markets represent huge growth potential for our clients, OSG is helping to realize that potential through building an analytically driven customer centric environment to compliment and extend our clients’ organizational capabilities. Whether in developed or high potential global markets, OSG is working to provide the customer centric understanding to deliver true innovation and differentiation. The appointment of a strong, proven leader like Asif will benefit our clients and further enable expansion of OSG services and value delivered into these markets.”
About Optimal Strategix Group, Inc.
Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and technology services to help clients achieve growth through customer centricity. OSG serves global Fortune 1000 companies in the consumer goods, business to business, life sciences, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has offices in New York City, San Francisco, Atlanta, Bangalore, Manchester (U.K.), and Brussels.