LONDON, UK, and MADRID, Spain – October 11th, 2010 – Oregan Networks, the leading provider of Internet media browser solutions for Digital TV, has announced that it has been selected by Telefónica, a major international fixed and mobile telecoms operator, as the supplier of client-side middleware, powering Over The Top (OTT) video deployments in Telefónica’s Spanish home market as well as other key geographies of Telefónica’s global footprint.
The companies have created a technology foundation for universal connectivity that enables Telefónica to address the burgeoning online services and social media market, independent of the network infrastructure, and bring content sharing and accessibility available to its subscribers to a new level. Among other territories, the Latin American region which represents 64% of the telecoms operator’s total subscriber base, where Pay TV market penetration has been historically limited, stands to receive a technology boost that would enhance mainstream consumer appeal.
The solution offered by Oregan will allow Telefónica’s broadband consumers to easily search and playback content from various sources using Telefónica’s high speed broadband access, including personal home devices, mobile appliances, TV programme catch-up services and premium pay-per-view video libraries.
‘Telefónica is continuously in search for new ways of enhancing the value to its customers. As the OTT market is poised to complement traditional Pay TV, we’ve made it certain that the best of connected home entertainment is within reach of our subscribers in the environment most suited for its consumption: directly on TV, said Fernando Garcia, Head of OTT Strategy and Products at Telefónica. He added, ‘Oregan’s platform has allowed us to address this market quickly and cost-effectively, while providing our User Experience team with the tools that enabled creation of a unique experience.’
Mark G Perry, CEO of Oregan Networks said, ‘Driven by the rapid progress in maturity and consumer familiarity with Internet applications and technologies, Over The Top content represents an important ingredient in today’s telecoms services mix.’ He added, ‘Telefónica is a project of great magnitude and significance for Oregan and we are pleased to be contributing to the telco’s effort in developing new frontiers of entertainment through our technology and solid expertise in Internet media access systems for TV.’
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalization. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a significant presence in 25 countries and a customer base that amounts to more than 259 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
About Oregan Networks
Oregan Networks provides advanced media browser solutions for retail consumer electronics and carrier grade IPTV appliances, enabling delivery and sharing of Internet video, music and photos. Since incorporation in 1997, over 4 million units of Oregan’s software have been licensed to leading global brands, including Sony, Philips and Telefónica. The company’s headquarters and R&D center are located in London UK, with branch offices in Korea and Taiwan.
For more information, please visit www.oregan.net