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Paywizard puts the Profit into Pay-TV with NAB Debut

by david.nunes

Paywizard puts the Profit into Pay-TV with NAB Debut

Bringing its market leading subscriber management system to NAB to show pay-TV operators how to drive revenues and boost profit

London, 2 April 2015 – Paywizard, the specialist in subscriber management for pay-TV, today announces that it will be making its debut at this year’s National Association of Broadcasters (NAB) Show. Bringing its subscriber management platform to the show floor (booth #N817), Paywizard will demonstrate how to increase subscriber acquisition, retention, up-sell, cross-sell and ultimately, profit from pay-TV.

Paywizard is helping pay-TV operators around the world to grow their traditional and multiscreen TV businesses. Its subscriber management platform and tailored services build pay-TV revenues so that operators can achieve profitable growth. Its easy-to-deploy SaaS platform quickly launches targeted campaigns that attract new subscribers, increases customer lifetime value and ARPU while also decreasing churn. Its tailored services, whether that is simple advice to complete design and deployment, guides clients through any implementation challenge and delivers revenue boosting techniques that continuously improve services.

“With competition in the market growing, it’s more important than ever to be able to retain ownership of your customers. But with so many different devices, platforms and borders to cross, this isn’t always as easy as it seems. Our market-ready platform and services gives clients the tools they need to on-board subscribers, and keep them wanting, and paying, for more,” said Jonathan Guthrie, CEO, Paywizard. “We are excited to be making our debut at NAB and showing operators across the US and the rest of the world how to profit from pay-TV.”

In order to meet the needs of today’s pay-TV operators and VOD providers, Paywizard offers the following market-ready solutions:

?         Paywizard Agile – designed specifically for video on demand providers delivering over-the-top video. Agile equips VOD providers with the tools to:

o   Manage and acquire subscribers effortlessly across devices

o   Take payments anytime, anywhere in multiple currencies

o   Market effectively through optimised offer and discounts

o   Easily integrate with global online video platforms and international payment providers

?         Paywizard AgileXtra – enhanced specifically for pay-TV operators to create revenue opportunities and achieve profitable growth for their TV everywhere services. AgileXtra empowers pay-TV operators to:

o   Extend traditional DSAT and DTT services to multiscreen

o   Create flexible offers and discounts that increase ARPU and reduces churn

o   Understand subscribers to create personalised product bundles and services

o   Integrate seamlessly with leading conditional access systems

During NAB, Dan Britcher, VP of Business Development, will be presenting ‘Managing Subscribers in a Multiscreen World’, taking place on Monday 13 April at 14:00 in the Connected Media|ip theatre. In this session Britcher will use Paywizard’s first hand experiences to demonstrate how to successfully monetise multiscreen subscribers. He will also be joining the panel ‘Building and Retaining a Customer Base’ on Tuesday 14 April at 11:30 in the Connected Media|ip theatre.

Paywizard will be exhibiting at NAB Show 2015, taking place from 11-16 April, at the Las Vegas Convention Center.

About Paywizard

Pay-TV operators around the world are growing their traditional and multiscreen TV businesses by partnering with Paywizard. Our easy to deploy SaaS platform combines with our expert services to increase subscriber acquisition, retention, up-sell and cross-sell.

Paywizard builds your pay-TV revenues so you can achieve profitable growth. With our marketing suite you can quickly launch targeted campaigns to attract new subscribers, increase customer lifetime value and ARPU while decreasing churn.

We also deliver flexible support packages to meet your needs and guide you through the challenges of multiscreen monetisation. From simple advice to complete design and deployment, we deliver revenue-boosting techniques to continuously improve your service. Our expert services team can even manage and monitor your system for you.

Paywizard is at the heart of the pay-TV market. For 17 years we’ve driven the revolution in television – from free to pay, broadcast to IP and from single device to multiscreen. We know the TV market, see the challenges our clients face and understand how to drive revenue opportunities in a multiscreen world. For leading TV service providers such as BT Sport, NBC Universal, Setanta Sports and NHK Cosmomedia Europe, PayWizard is putting the profit into pay-TV.

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