PayWizard Shares Vision on Next Generation Subscriber Management Systems
· PayWizard gives insight into the pay-TV market to help develop next generation TV Everywhere services
London, 2 April 2014- PayWizard, the specialist in subscriber management and billing solutions for multiscreen pay-TV, has published an independent report outlining how next generation subscriber management systems (SMS) are helping pay-TV platforms, MSOs and VOD service providers overcome the challenges brought by today’s TV Everywhere era.
The explosion of video enabled, internet connected devices has drastically changed the pay-TV market. National and international rivals are appearing with competitive offerings, subscription and on-demand services are battling for their market share with a mix of great content, and the advent of mobile video and gaming has led to a host of new entrants in market.
In today’s new pay-TV landscape, operators face three distinct challenges. PayWizard’s vision paper examines these challenges, and shows pay-TV operators how next generation SMS can be the foundation for delivering advanced TV Everywhere strategies and remaining successful in the increasingly competitive digital landscape.
“The emergence of TV Everywhere has led to an evolution in the pay-TV market. But the landscape isn’t just changing for operators, it’s changing for subscribers too, and pay-TV platforms, MSOs and VOD operators need to understand these changes if they are to remain successful,” said Jamie Mackinlay, Commercial Director, PayWizard. “Our paper provides a vision of how next generation SMS can help these companies solve the challenges and build a foundation for the delivery of TV Everywhere services”.
The full report, entitled “Pay-TV on Every device and Any Platform”, is available for download here: http://www.paywizard.com/images/downloads/pay-tv-on-every-device-and-any-platform.pdf
About PayWizard
PayWizard delivers next-generation subscriber management and billing solutions for today’s multiplatform world. Based on our cloud based enterprise class software, we provide multiscreen subscriber management, pay-TV platform interoperability and a unique array of best of breed payment services to enable pay-TV operators and other media companies to truly monetize the TV everywhere experience.
With 15 billion video-enabled devices set to be in the global marketplace by 2020, it is becoming a strategic imperative for pay-TV operators to create compelling TV everywhere experiences that embrace new routes to market. Our comprehensive set of products and services address these commercial challenges by using data-based monetisation and marketing strategies to drive revenues and profitability.
PayWizard is ensuring pay-TV operators remain successful in today’s highly competitive TV landscape. Each year we enable more than $400million in pay-TV revenues for our global client base which includes leading media companies BT Vision, NBC Universal, ITV and Virgin Media.
