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Peppers & Rogers Group Expands Customer Strategy Expertise into Asia

by david.nunes

Peppers & Rogers Group Expands Customer Strategy Expertise into Asia

Senior Executive and Global Strategy Expert Zoran Vasiljev brings customer-focused leadership to the Asia-Pac region

(March 12, 2012) – Peppers & Rogers Group, the global thought leader and management consulting firm specializing in customer-based business strategies, has expanded its consulting practice into Asia.  Seasoned management consultant Zoran Vasiljev has joined the firm to lead the growth in the region.  He is based in Singapore.

 “Asia is in the midst of a dynamic economic growth and is thriving on innovation,” says Caglar Gogus, Managing Director of Peppers & Rogers Group. “Constant change, fed by technological innovation and social media is fueling the rise in demand for superior customer strategy as a means for our clients to capture market share.  We are pleased that Zoran has joined us as our managing partner for Asia. He brings both strategic thinking and operational experience to the firm, with a focus on telecommunications and financial services.”

An expert strategist, Vasiljev was previously Managing Director of Value Partners for the Middle East and Africa.  He has also held roles at the global consulting firms of Arthur D. Little and Affinitiv, where he was Founder and CEO.  He holds an MBA from the Marshall School of Business at University of Southern California.  

“I’m really excited about the opportunity and trust given by the firm for me to join the executive leadership,” Vasiljev says. “Peppers & Rogers Group has a clear niche and focus on customer strategy and related activities. The region as a whole has matured, and is now at a point where companies can execute on the customer promise and be more analytical in their operations. With that approach, we can be very successful. “

About Peppers & Rogers Group

Peppers & Rogers Group is a management consulting firm, recognized as the world’s leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. http://www.peppersandrogers.com

Maria Goble, Marketing Manager EMEA
Peppers & Rogers Group


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