Powa and Teller sign Nordic-wide mobile payments partnership Leading international payment acquirer in the Nordics – Teller – prepares to bring value to merchants with Powa’s transformational purchasing technology. CITY – 18 June 2014 The emerging market leader Powa Technologies has announced a partnership with Teller, the leading payments acquirer in the Nordics, which will bring Powa’s mobile payment services to Teller’s client base of 94,000 retailers and brands operating in more than 20 European countries. The breakthrough deal is designed to utilise Powa technologies’ portfolio of services – including the revolutionary PowaTag mobile payment system – in order to transform the shopping experience for the customers of Teller’s merchants in the fast changing, multi-channel retail environment. PowaTag enables shoppers to complete purchases anytime, anywhere simply by scanning tags from their mobiles. It offers merchants a new way to reach and interact with their customers. Powa was selected as partner for its rapidly growing reputation as an emerging market leader in mobile payments, retail and eCommerce solutions. Over 500 global brands including Electrolux, Carrefour and Universal Music have adopted its transformational technology solutions to improve customer engagement. Powa attracted international attention when it received a world record $96.7 million in a Series A funding round, in recognition of its potential to become a dominant force in the mobile payment solutions sector. Dan Wagner, CEO and founder of Powa Technologies, said: “This partnership establishes further, Powa’s growing reputation as an emerging market leader that’s transforming the way people shop in a multi-channel environment. “We are providing new capabilities for many of the world’s largest retailers and brands with our technologies, so it is important for us to work with a trusted and secure payment market leader across the region. “Our solutions will enhance value and help thousands of merchants to leverage multiple channels, so they can generate more sales and better engage with shoppers, at a time when there is growing market pressures from customers wanting greater levels of control, freedom of access and choice on how they purchase goods. “Powa offers our partners a simple, robust suite of commerce solutions that are fully customisable and with which they can start tapping into growing areas of new business online, in-store and anywhere in between.” PowaTag is being described by many industry experts as a game changer; by combining capabilities, which include instant mobile commerce and Bluetooth geo-location, it allows customers to make payments with a click of their smartphones, via printed tags, press, billboards and even TV and radio broadcasts. Dorthe Glenhøj, Business Development Director in Teller, added: “The PowaTag solution will simplify consumers buying process. This partnership will allow us to grow our value proposition for merchants, providing them with cutting edge payment systems to better engage with their customers and continue to position Teller as the number one preferred acquirer in the Nordic countries.” Visit Teller on www.teller.com About Powa Technologies Powa Technologies started as part of Venda, the world’s largest shared eCommerce platform provider. The Powa platform was built to provide the capability of an agile multi-site eCommerce environment. The platform consists of PowaTag and PowaPos that can be used by consumers and merchants, and PowaWeb services for multi-channel shopping experiences. All Powa sites are PCI Level 1 compliant and fully secure. PowaTag In Action – https://www.youtube.com/watch?v=or0L7UnaP6g About PowaTag: The retail landscape has been transformed forever with the world launch of PowaTag, the revolutionary new retail enablement service from Powa Technologies. Over 500 worldwide brands including Universal Music and Carrefour have also signed up for PowaTag in recent months. Here are some main benefits of the solution. • PowaTag turns impulse into purchase, finally eliminating the wait that leads to incomplete transactions • Offline environments and printed materials become online shopping environments – even if the shop is closed • Print, poster and broadcast advertising become accountable sales vehicles, enabling advertisers to measure ROI in real terms • Infomercials and other broadcast media are transformed with AudioTag, including events such as football games and concerts • No add-ons required – it uses the eyes, ears and other sensors now shipped as standard on smartphones • Enables existing payment solutions rather than replacing them • Eliminates the need for the consumer to key in sensitive data every time they buy • No credit card data stored on the device – all held in the cloud with PCI Level 1 Certification • Transforms the in-store experiences through close proximity beacon intelligence which can customise down to inches and by customer
