Singapore, 05 August 2010 – Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced that the number of its customers utilising Alipay services has shown remarkable growth in China, and this trend is continuing to intensify. Since Premier Electronics, part of the Premier Farnell group, launched the Alipay payment capability a year ago, it has garnered unanimous positive reviews from electronic design engineers in China. As the first international high service distributor to launch the online local currency payment capability within China last year, Premier Electronics brought an innovative eCommerce customer experience into China, providing great convenience to electronic design engineers’ purchasing experience, and at the same time reinforcing the leading position of Premier Electronics in the eCommerce realm.
In 2009, Premier Electronics has taken the lead in introducing an innovative purchasing service in the eCommerce realm, utilizing Alipay as the main payment platform. This reduced the time spent on bank payments or remittances from post offices, allowing electronic design engineers to focus on their designs. Alipay users are not only growing in numbers, but also in the range of users that includes electronic design engineers, design engineering students and state electronic scientific researchers. The innovative strategy of Premier Electronics and its rapid responses to customers’ needs have gained recognition from electronic design engineers in China.
Zhang Bo, an electronic design engineer from Bosch, expressed: “Premier Electronics has clearly boosted its eCommerce strategy which has enabled me to easily purchase electronic design components for a year now. Premier Electronics has not only helped design engineers gain the most advanced design principles, and ideas but also facilitated assistance from global engineers. I use Alipay to make my purchases which is convenient, fast and effective. The comprehensive service provided by Premier Electronics takes into account our true needs, and is definitely an excellent resource for design engineers, supporting us 24/7 no matter how complicated the design may be.”
Nader Tadros, Marketing and eCommerce Director, Premier Farnell, Asia Pacific said: “Premier Electronics has preceded its peers in launching the Alipay platform, utilising innovative web capabilities to better support online transactions and as a result, influence the eCommerce development of the industry. In addition, element14, Premier Farnell’s first social community created exclusively for electronic design engineers, has just celebrated its first anniversary and is fast gaining popularity amongst users. Premier Electronics will continue to innovate and propel the rapid development of the industry by providing the best purchasing experiences, technical support and services for electronic design engineers.”
About Premier Farnell
Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers – an industry first (www.element-14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.
Key facts
- Over 3,500 leading suppliers
- Over 400,000 products stocked with access to over four million
- Millions of customers in over 156 industries
