Cyber Monday has become the busiest online shopping day of the year. UK consumers have actively been spending this weekend starting with Black Friday sales and they don’t seem to be slowing down as Cyber Monday begins today. It is safe to say the holiday season is upon us.
As Cyber Monday is here, read why Anil Gandharve, SVP and head of Retail, CPG and Manufacturing at Mindtree thinks prioritising user experience is important during the busy shopping season.
As an FYI, Mindtree is a global technology consulting and services company, helping Global 2000 corporations marry scale with agility to achieve competitive advantage.
“Born digital” in 1999, more than 340 enterprise clients rely on their deep domain knowledge to break down silos, make sense of digital complexity and bring new initiatives to market faster. They enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation.
Please see Anil’s comment below:
“With digital spending increasing during the holiday season year on year, reaching over £2.5 billion during Black Friday in 2017, it is crucial for retailers to ensure their back office systems are prepared in advance for the deluge of inbound traffic. Too often, retailers focus only on user experience. The importance of user experience is no longer debatable; retailers know that the user experience will make or break purchase decisions. However, without a solid back office system in place to cater for all the increased traffic, they are sure to lose out on sales at their most important period of the year.
In order to perfect the customer experience, retailers must build robust systems and processes that are better equipped to deal with both the planned and unplanned spikes in activity that come with this holiday season.”