Qype Acquires Coupon Provider and Launches QypeDeals.com
Hamburg, 1 March 2011. Europe’s leading recommendation community Qype launches QypeDeals.com in Germany through today’s acquisition of Munich-based Cooledeals.de
Qype, the European leader in online consumer reviews and recommendations has today extended its range of core services offered to its 17 million monthly visitors by adding coupons and discount vouchers to its business.
The company, with offices in Hamburg, London and Paris has today launched QypeDeals.com initially in Germany with plans to rapidly roll-out vouchers and coupons in its other European territories through 2011. This has been made possible through today’s acquisition for an undisclosed price of Munich-based Cooledeals.de, Germany’s third largest coupon and voucher business after Groupon and DailyDeals.
Outlining this latest move Ian Brotherston, CEO at Qype explains, “The coupons and vouchers model offers the perfect compliment to our existing reviews and recommendation business. We are pleased that bringing the CooleDeals platform and expertise onboard will allow QypeDeals to rapidly extend our ability to deliver ever more value for our consumers and business partners. Qype has always had a major part to play as a positive community-led force demanding improved customer service, product quality and value for money for consumers through Europe”
Brotherston continues, “I feel that adding the QypeDeals discount vouchers service through our acquisition of CooleDeals will only reinforce this as we all move forward together.”
Thomas Bernik, CooleDeals, “Blending together the Qype consumer content with our vouchers and discounts will provide a unique proposition in the marketplace and add significant value to our own existing customers, who will really benefit from this deal. We have seen huge growth in our business over the past 12 months and now as part of Qype I am expecting that as demand for discounts and vouchers continues to explode, QypeDeals will become the dominant force through 2011 and beyond”
Existing Cooledeals customers remain unaffected by this latest development and any vouchers and coupons sold prior to this announcement will remain valid according to the original terms of sale.
For more information about Qype please visit www.qype.co.uk
To request further information or an interview please contact Nicola Brookes or Jack Melling at Loud Group on 01235 834277. Alternatively emails are as follows: nicola.brookes@loudgroup.com or jack.melling@loudgroup.com
Qype.com
Qype.com (pronounced kwaip) is a rapidly growing social network aimed at improving customer service and value for money throughout Europe. Its members (‘Qypers’) evaluate, among other things restaurants, services, doctors, dentists, hairdressers, government agencies, entertaiment venues, nurseries or sports clubs. All entries are personal opinions and recommendations – by users for users. The portal is accessible via Internet (www.qype.com) and mobile phone (m.qype.com). iPhone, Android and Blackberry versions are available in the respective Apps stores and marketplaces.
Launched in summer 2006, Qype is now Europe’s largest local Reviews & Recommendation community with over 20 million visits per month. Many tens of thousands of new Qypers and reviews are added each week. There are now more than 1 million “Qypers” and every 32 seconds a new review or recommendation is added.
Qype is a name composed of the terms “Quality” and “Hype” and as such it invests significant time, effort & resource in ensuring the highest quality, integrity and independence of its listings, reviews and recommendations.
Jack Melling
Senior Account Executive
Loud Group – Creative communication at full volume
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