It’s impossible to know precisely what’s in store, but experts are already predicting big things for the Alphas. By 2025, there will be more of them on the planet than Baby Boomers and by the end of this decade they’ll be voting, paying taxes and potentially buying your products. It is really time to wake up and smell the (TikTok viral Dalgona) Coffee!
by Edmund Caldecott, Founder & CEO, Whoosh
