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RAJA Group Selects Intershop as e-Commerce Solution for RajaSm@rt

by david.nunes

RAJA Group Selects Intershop as e-Commerce Solution for RajaSm@rt


Enfinity Suite 6 provides multi-channel sales platform that supports catalogue, Internet, telephone and local sales force opportunities


Paris, France – 27 March 2012 – RAJA Group has selected Intershop Communications, a leading e-commerce software and services provider, to provide its RajaSm@rt website with a comprehensive e-commerce solution.


RAJA Group is a French company with a wide international presence covering 14 European countries via 17 subsidiaries. As a leading European distributor of packaging through Europe, RAJA Group serves over 500,000 customers across all industry sectors, from major international corporations to small and medium sized companies, sole traders and start-ups.


To provide its customers with instant online access to an extensive range of 10,000 products, RAJA Group launched the RajaSm@rt website in October 2011. As part of a competitive tender process that included IBM, Oracle’s ATG Commerce Application, Magento and hybris, Intershop was selected as the ideal platform that would meet the Company’s requirements. Intershop’s French partner, DataSolution managed the entire pre-sales cycle and implemented the platform within a very short timeframe of five months. DataSolution had previously provided a SaaS solution based on Intershop’s Enfinity Suite, for an E-Procurement project in 2010.


RajaSm@rt is an interactive, secure web facility that provides users with access to purchase products from an online catalog 24 hours a day, seven days a week. Today, RAJA Group’s business operates on 4 additional sales channels including catalogues, Internet, telephone and local sales force. This guarantees a solid presence and an improved response for the customer.


Nathalie Chapusot, Marketing and e-business Group Director for RAJA said, “It was essential to the development of the RajaSm@rt website that we were able to ensure a multi-channel solution that included a website offering fast access, clear and rich information product and customer control over purchasing choices. With Intershop’s solution, our customers can easily browse the entire catalog of 10,000 products or use the extended search capabilities to make product selections. This provides us with the resource to continuously improve the customer experience.”


Birame Gueye, Country Manager France, Intershop said, “Our strength is in providing customers not just an e-commerce platform, but one that can be rolled our across channels to support the business model and goals. With RajaSm@rt, we provided a robust solution that could handle the large quantity of products while ensuring customers could easily navigate and benefit from the site to help increase adoption.”


Jean Claude Nogues, CEO, DataSolution added, “With its rich, advanced search features, seamless integration with backend systems, and its capabilities to provide a truly global, multi-channel, multi-currency and multi-lingual experience, Intershop was the perfect solution for RAJA. Furthermore, we implemented the FACT-Finder Advanced Search Engine with a specific add-on providing multidimensional search for RAJA’s best-selling products called BoxSelector, which is unique in the market.”


With 17 subsidiaries in 14 countries including France, Austria, Benelux, Czech Republic, Denmark, Germany, Italy, Norway, Poland, Switzerland, Spain and the United Kingdom, RAJA Group distributes 15 million catalogs every year. Twenty-five per cent of the orders received are through the website. 


Intershop was able to provide an e-commerce solution that not only met RAJA Group’s requirements for the website, but was able to partner with other vendors such as Omikron Fact Finder, Europe’s leading conversion engine, Ogone, one of Europe’s leading payment platforms, Perigee Software, provider of marketing content and multichannel publishing, Adobe Scene 7, Experian QAS, a leading provider of address verification software and services and DataSolution, provider of e-business applications.


DataSolution will now help RAJA Group rollout Intershop’s e-commerce solution across 14 countries including the UK, Switzerland, Italy and Germany in 2012.


About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.


About DataSolution

Founded in 2003, DataSolution started its collaboration with Intershop in 2004. For the last 7 years we have been developing expertise and best practices on Enfinity Suite Applications Implementation and customization.


We launched in 2008 the most powerful E-Commerce as a Service (EaaS) solution on French market, based on Enfinity engine: SHOPWEB.  This solution addresses SMB, allowing these companies to benefit the high-performance and complete E-Commerce features of Enfinity with a specific entry-level rent price.


Actually, we offer 6 business lines: E-Business, BI/ETL/DW, PIM, CRM, Application Monitoring and Web Portal.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.


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