Rakuten rolls out Fits.me solution across Europe
London, February 23, 2016: Rakuten, Inc. (TOKYO: 4755), a global leader in e-commerce, has announced it is to roll out the capabilities of UK-based retail technology company, Fits.me, on Rakuten Ichiba – one of the world’s largest ecommerce marketplaces with 90+ million members.
The solution, which will be initially tested on 8,000 products on Stylife, the official brand e-commerce site on Rakuten Ichiba, will see shoppers offered personal clothing recommendations based on their individual measurements.
The insight and preference-driven technology solution is designed to transform the way in which shoppers search, discover and buy clothes on the Ichiba website.
As part of the agreement, Fits.me will also provide the retail giant with valuable insights to help them better understand their customers, reduce the number of product returns, and enhance loyalty.
Moving forward, Rakuten will continue to make efforts to provide high added-value services towards its goal of becoming a marketplace where customers can enjoy shopping even more.
The announcement follows Rakuten’s decision to acquire a 100% stake in the business in July last year.
Stuart Simms, CEO, Fits.me said: “This marks a major step forward for Fits.me and further highlights the value Rakuten sees in the data and technology we are able to provide to retailers.
“Improving the customer experience is a concern for all retail brands at the moment, but in the apparel space it is crucial to supporting growth and driving loyalty. This announcement will therefore see thousands of Rakuten customers benefit from an improved and more personalised shopping experience.”
Fits.me develops solutions that engage consumers during the apparel purchase process, enabling retailers and brands to capture both body measurements and fit preferences. Combined with Fits.me’s expertise in garment data, this consumer data may be applied to improving the apparel retail experience for consumers both individually and collectively, and to delivering new operational insights for retailers. Marquee clients include QVC UK and Thomas Pink.