Redknee To Enable Targeted Price Plans For Mobinil’s 30 Million Subscribers
Redknee To Bring Greater Pricing Optimisation to Drive Mobinil’s Competitive Advantage
TORONTO –June 14, 2011 – Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communication service providers, today announced it is providing Mobinil with Redknee’s real-time pricing analysis solution that will enable the operator to offer targeted price plans for its 30 million subscribers. A joint venture between France Telecom and Orascom Telecom, Mobinil is one of the Middle East’s largest operators as well as Egypt’s leading mobile operator.
Based in Egypt, Mobinil is looking to Redknee’s real-time pricing analysis tool to drive the operator’s market strategy by improving its ability to develop and launch targeted pricing plans, promotions and campaigns. Part of Redknee’s converged billing platform, Price Simulator is an event-driven analysis tool that enables operators to accurately model price elasticity in order to optimize pricing models and to effectively segment markets as well as launch new pricing plans and bundles with optimal forecasting of customer adoption, projected revenue and APRU. In addition, by collecting and integrating data from across the billing, customer care, pricing and marketing teams, Price Simulator supports the launch of new pricing plans and campaigns, which increases customer satisfaction and decreases churn, and enables operators to model and track behavior profiles and migration patterns on price plan, bundles and promotions in order to evaluate competiveness.
The increase accuracy and optimisation that Redknee will deliver to Mobinil will be particularly valuable to the operator as growth is expected to slow to 8.2% in Egypt by 2015, according to Business Monitor International.
Hassan Kabbani, CEO of Mobinil commented:
“As one of the Middle East’s largest operators, as well as Egypt’s leading mobile operator, Mobinil is constantly looking for new and innovative ways to deliver value to our customers and maintain our leading market share. With our investment in Redknee we are confident that Mobinil’s pricing, marketing and customer care efforts will provide a greater contribution to increasing our customer loyalty, profitability and adoption of new services.”
Lucas Skoczkowski, CEO of Redknee commented:
“Communication service providers across the world are operating in increasingly competitive environment that is putting pressure on how they can deliver profitably more value to their customers. Redknee’s converged billing platform is empowering CSPs with the tools and consolidated customer data to enable marketing, customer care, billing and pricing teams to come together and develop revenue generating services and business models. At Redknee, we are continuing our investment in solutions that serve the global communication and cloud markets to support the success of our customers and the execution of our growth strategy.”
By utilising up-to-the-minute information in the operator’s network, Redknee is helping service providers to make more informed decisions on promotions, pricing plans and loyalty campaigns. Using data analysed through Redknee’s statistical tools, operators have the deeper intelligence on their markets and their customers to contribute towards precise forecasting. Price Simulator works across all voice, data, fixed line, wireless and cable services to bring added accuracy and efficiency to any pricing program faster to the market. Redknee has worked with Tier 1 service providers across the globe, such as Orange, MTN and Telenor to help define and launch successful price plans through its technology and expertise.
For more information about Redknee and their solutions, please go to www.redknee.com.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee’s award-winning solutions enable operators to monetise the value of each subscriber transaction while personalising the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee’s revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.
