|Topic:||Regulation of Mobile Content Services|
|Title:||Executive Chairman; Vice Chairman|
|Organisation:||mBlox Inc.; and Mobile Entertainment Forum|
Andrew Bud is the CEO of London-based mBlox Ltd, which he co-founded in 1999. Mr. Bud, currently, also fills the role of Executive Chairman of mBlox. Previously, Andrew Bud was head of mobile technology for Olivetti SpA in Italy. While at Olivetti, he became the founding technical head of Omnitel, now Vodafone Italia. Subsequently, he served as a Director at Connect Communications Group, a leading European provider of corporate telecommunications services, and was a Group Marketing Director with Azlan plc, a European distributor of Internet technology. His earlier background was in mobile technology R&D. Mr. Bud is the Vice Chairman of the global Mobile Entertainment Forum (MEF), which he helped found in 2001. He is a Chartered Engineer, with a degree from Cambridge University.
Mobile content – a young freewheeling industry – is growing rapidly. In two years, a complete regulatory superstructure has emerged determining what content can be sold and how it can be promoted, presented, and paid for. The mobile content industry is currently regulated by law, self-regulation and by independent regulators and trade associations. Mobile content regulation addresses promotional issues such as spam, the presentation, and propriety of “legal, decent and honest” content, and on-line payments using de facto e-money.
Regulation is one of those issues conference organisers schedule immediately after lunch on the second day. Delegates can snooze through worthy and dull presentations, certain that they have done their corporate duty without missing anything of commercial importance. Only they are wrong.