REPUTATION INSTITUTE ACQUIRES METTLE CONSULTING LTD.
TO LAUNCH REAL-TIME REPUTATION TRACKING
The Global Leader in Reputation Measurement and Management Acquires Leading Digital Trust Analytics Organization
LONDON — February 7, 2018 – To further enable companies to integrate reputation into their strategic decision making, Reputation Institute (RI) has acquired London-based big data media analytics company Mettle Consulting Limited.
“We live in a reputation economy that is strongly impacted by social media, earned media impressions and fake news. Companies are facing reputation risks in real time, and by bringing in Mettle Consulting’s proprietary digital trust analytics and social media consulting expertise, we are even better equipped to provide our clients with real-time reputation insights,” says Reputation Institute’s Chairman, Tyler Newton.
Mettle Consulting CEO Dr. Andrew Tucker will join RI’s Global Leadership Team and champion the company’s digital reputation data practice.
“I am excited to join Reputation Institute’s global team,” said Tucker. “By applying state of the art digital data science and machine learning to the RepTrak® methodology, we will be able to service clients across their reputation intelligence needs and help them further unlock the power of reputation.”
About Reputation Institute
Reputation Institute’s RepTrak® methodology is the gold standard in the science of reputation measurement and management. Reputation Institute helps global companies unlock the power of their reputations for competitive advantage. Reputation Institute tracks and analyzes stakeholder perceptions in 25 industries and for more than 7,000 companies worldwide. It has developed the largest global normative database in the world on reputation management, KPI’s, benchmarks, metrics, and best reputation practices.
Learn more at: http://www.reputationinstitute.com.