RGB NETWORKS ADVANCES CLOUD-BASED AD INSERTION AND NDVR SOLUTIONS AT NAB 2014
Demonstrations of CloudXtream and Turnkey Openstack Private Cloud Deployment Framework Show Operators how to Take Advantage of the Cloud
At NAB 2014 in booth SU5324, RGB Networks, the leading provider of the industry’s most scalable, unified solutions for multiscreen video delivery, is launching its CloudXtream Ad Insertion for Multiscreen (AIM) and nDVR solutions to help operators take advantage of the cloud to maximize the revenue generating potential of their TV Everywhere services.
CloudXtream is the only turnkey approach that enables the deployment of an end-to-end AIM or nDVR solution in an operator’s own data centre or hosted private cloud. To speed deployments, RGB has developed an Openstack framework deployment model that enables deployment of up to hundreds of application instances in a matter of minutes. The result is that RGB can now offer operators a native Openstack deployment platform that quickly deploys all AIM and nDVR software components as simply as a ‘Video Cloud on a USB stick.’
“We first unveiled our CloudXtream initiative in October 2013, and since that time the reception from our customers has been overwhelmingly positive,” said Simone Sassoli, vice president of marketing and business development at RGB Networks. “Our customers tell us that CloudXtream will facilitate and accelerate the deployment of new revenue-generating services such as multiscreen ad insertion and network DVR so they can maximise the opportunities for monetising their TV Everywhere deployments.”
RGB has developed an entirely different method to deploying video services in a data centre such as a cable headend. Rather than deploying dozens of individual devices – both chassis and ‘pizza boxes’ – now operators can take advantage of a true Software Defined Networking (SDN) approach to deploying services. RGB has developed both Openstack environment creation tools as well as Orchestration business and application logic. Using RGB’s CloudXtream set of tools operators can deploy services in minutes, rather than weeks.
RGB’s CloudXtream framework also easily enables the integration and deployment of other third-party applications directly into the Openstack cloud environment – DRM, subscriber management, ad servers and other third-party products.
“We are excited to work with other vendors as we build out the ecosystem for CloudXtream,” said Andy Salo, vice president of product management at RGB. “We have fully embraced an open source model for deploying cloud-based applications so that customers don’t feel locked in to proprietary solutions. By working with other vendors, we can offer customers the best choice for their own needs.”
RGB is already in discussions with several large cable operators and expects to shortly begin customer trials of CloudXtream. The company further anticipates that production deployments of CloudXtream could start as soon as the end of this year.
About RGB Networks
RGB Networks provides the industry’s most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in transcoding, packaging and ad insertion, RGB’s ‘Multiscreen 2.0’ cloud-based solutions enable video service providers to streamline and monetise TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB’s high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider’s network architectures and minimises operational costs. RGB’s award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website – www.rgbnetworks.com – and IP video blog – and follow us on Twitter @RGB_Networks.
