Robi Axiata Selects NetCracker to Provide New Billing Solution for Growing Customer Base

Billing Transformation Key to Robi Axiata’s Success in Highly Profitable Customer Segments

WALTHAM, MA — SEPTEMBER 11, 2013 — NetCracker Technology and Robi Axiata announced today that Robi has selected NetCracker’s Revenue Management solution, integrating billing, interconnect billing, and credit control, to enable new service innovation and superior responsiveness to changing customer demands.

Robi Axiata is one of the three largest mobile operators in Bangladesh and supports more than 22 million subscribers. The company offers voice and high speed mobile data supported with advanced intelligent network technology.

NetCracker will replace a legacy billing system at Robi in order to increase flexibility and reduce OPEX. As a result of this billing transformation, Robi aims to introduce innovative price plans, accelerate new service rollouts, and enhance customer management. The integrated NetCracker solution will bill for all postpaid subscribers, roaming users, and interconnect agreements while also actively monitoring usage, credit, rating, and new price plans.

“NetCracker is a clear choice for us as we improve postpaid billing and customer care functionality to meet our rapidly expanding footprint of customers,” said Niloy Rahman, Vice President, Development, at Robi. “They have vast experience in both complex billing and customer care, and are a trusted name in the industry.”

Robi Axiata is making a proactive investment in its billing infrastructure because its growing, high value customer segments are keys to increased revenue generation and profitability. As Bangladesh’s economy experiences substantial growth, Robi’s customers demand more enhanced, value-added services requiring more flexible and agile billing and credit control capabilities.

“We are pleased to help Robi as they enter the next phase of their customer care strategy, by helping improve their billing and customer experience programs,” said Frank DeTraglia, Vice President of Global Sales, at NetCracker. “It is an exciting time to be working with them, as they continue to grow, scale and emerge as leaders in the region.”

About NetCracker Technology
NetCracker Technology, a subsidiary of NEC Corporation, is the proven partner for communications service providers and cable operators offering comprehensive, end-to-end solutions and delivery capabilities to optimize their enterprise. With its global reach, leading-edge technology, and unbroken track record of successful implementations, NetCracker helps eliminate operational and business silos and delivers real-time experience in an on-demand world.  For more information, please visit www.NetCracker.com.

About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at http://www.nec.com.