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Robinsons shops at SAS to gain better operational and customer insights

by david.nunes

Robinsons shops at SAS to gain better operational and customer insights

SAS® selected by one of the largest retailers in Singapore to anticipate customers’ desires

Singapore (1 April, 2014) – SAS today announced a new customer win with Singapore retail chain Robinsons. Using SAS retail analytics solutions, Robinsons is looking to gain critical customer insights to boost their loyalty marketing programs.


Regarded as one of Singapore’s earliest retailers with over 157 years’ history, Robinson & Co. operates three Robinsons stores in Singapore, including the newly opened flagship store at The Heeren in the heart of Orchard Road.

With the increase in customer database, Robinsons needed a platform with the tools essential for data-mining and customer segmentation, to build stronger customer loyalty. Robinsons is using the SAS Analytics Pro solution to assist them in their statistical analysis for their loyalty marketing programs.

“SAS Analytics Pro has a very user friendly interface. The platform allows us to process large data set to perform advance statistical analysis for our loyalty program campaigns,” said Marcus Chang Senior Manager, Digital Marketing & Robinsons Group Marketing.


SAS’ powerful analytics combined with its extensive retail industry experience empowers retailers to anticipate customers’ desires and drive business. Retailers can gain access to SAS’ portfolio of retail and customer intelligence software through several different investment, deployment and growth options.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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