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ruwido launches ‘3D input sphere’ technology to support user experience excellence

by david.nunes

ruwido launches ‘3D input sphere’

technology to support user experience


Neumarkt, Austria – 2014-03-13 – TV Connect 2014 will mark the launch of the bubble interaction mechanism’ ecosystem, the latest product solution from ruwido, the Austrian remote control specialist. The new system enables exciting TV experiences for consumers by implementing the company’s ‘3D input sphere’ and latest advanced user interface.

TV is no longer a linear experience, and consumers are faced with an ever expanding choice of content, extensive menus and VOD libraries. In response to this growing complexity, ruwido today announced the launch of its new ‘bubble interaction mechanism’ ecosystem. This end to end solution comprises of a remote control and set-top box, which syncs seamlessly with the company’s next generation user interface, developed specifically to ensure a new dimension of function pleasure.

The navigational element, the ‘3D input sphere’, is fundamental to the experience, allowing the interface to be explored with ease, so that the user always has a complete understanding of where he or she is positioned. The incorporation of tactile feedback functionality into the solution allows the user to directly communicate their intentions to the dynamic interface, putting joy back into navigation. Rather than static elements, content and menu options are displayed in dynamic ‘bubbles’ that can be chosen or swept away, depending on people’s interest.

Ferdinand Maier, CEO, ruwido, says: “ruwido’s latest product architecture provides a new and joyful approach to interaction. The user is able to consciously manoeuvre through the streamlined interface, which is compatible across both 2D and 3D screens. Our research has shown that users, in such a screen intensive age, respond better to an interface which doesn’t resemble the Excel spread sheet they may have been using at work. In the context of the living room experience, consumers want and need an interface which both retains and improves upon the aesthetics and functionality of traditional linear menus.”

Unnecessarily complicated remotes are a thing of the past. ruwido’s innovative input device provides a new level of control. Crafted from one solid piece of high quality material, the brushed aluminium body seamlessly encloses the ‘3D input sphere’ and complements the unique design of the synchronized user interface.

“We are very excited to demonstrate our ‘bubble’ ecosystem at this year’s TV Connect, which embodies our ethos of pushing the limits of performance with unparalleled elegance,” adds Ferdinand Maier.

About ruwido

ruwido is a leading provider of input devices and interaction mechanisms in the context of the home. The company is specialized in innovative design, enhanced technology and scientific research to enable intuitive navigation and user experience excellence. Premium manufacturer brands and premium IPTV and interactive TV service providers around the world rely on ruwido solutions.

Founded in 1969 in Salzburg, ruwido is built on more than 40 years of experience in consumer electronics. With 25 percent of ruwido’s 190 employees dedicated to research and development, the company excels in new interaction techniques, user experience and usability concepts. www.ruwido.com.

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