Saffron Digital to launch Superfan TV at IBC 2014

Saffron Digital is announcing a new product today called Superfan TV, an OTT platform that connects talent, brands and broadcasters directly to their fan bases (see release attached). Its debut service, the Paula Deen Network www.pauladeennetwork.com, attracted hundreds of thousands of email registrations and Facebook likes within 48 hours of its initial announcement.

It is essentially an ‘out of the box’ OTT subscription channel which combines customer relationship management (CRM) and social technology with Saffron Digital’s premium OTT platform.