by david.nunes


Practical, thoughtful features in design and functionality lead the way to make consumers’ lives easier

LONDON, UK 5th January, 2015 – Samsung Electronics, a global leader in home appliance innovations, today announced significant additions to its domestic appliances line-up for 2016, which feature intuitive and clever design changes that translate into big benefits for consumers. These new products showcase simple, yet truly practical innovations that change the way people look at cleaning. Samsung will debut these innovations – alongside its other ground-breaking home appliance introductions – at the 2016 International CES® from Jan. 6-9, 2016.

“Samsung’s focus is on marrying beautiful design and practical innovation to create appliances that help consumers be more efficient. Taking note of the way consumers tackle cleaning in their home, we set out to create simple yet meaningful solutions to address obstacles they often just accept as part of their routines,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “Our two latest washers reflect Samsung’s commitment to infusing refined style, thoughtful innovations and unmatched performance into everything we do.”

Making the Washing Machine Work on Your Schedule

Samsung recognises that in the rush to get laundry done on a frenzied week night or during a crazy weekend, a stray sock may simply get overlooked in the race to get everything else done – so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer. The Samsung Front Load Washer with AddWash has a distinctive access door that makes it convenient to add any item such as a piece of forgotten laundry or extra detergent in mid-cycle without needing to drain the washer and open the main washer door.

With the world’s largest 5.0 cu. ft. capacity that can handle 3.6 baskets of laundry in a single load built into a standard 27-inch washing machine, the Samsung Front Load Washer with AddWash easily stacks up against any machine on the market when it comes to getting more laundry done, faster.

Beyond that, the time-saving and high-performance washer makes sure you get the clean you need in as little time as possible. From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 30 minutes, Samsung’s Front Load Washer with AddWash can easily keep up with your family’s toughest laundry tasks.

Powering Up with New Cleaning Innovations

In addition to Samsung’s existing POWERbot VR9000 and POWERbot Essential Robotic Vacuums, Samsung is dedicated to enhancing the robotic vacuum market with two new additions at the 2016 International CES®: POWERbot Turbo and POWERbot Essential Wi-Fi.

Now with 70 times more powerful suction than the leading robotic vacuum brand[1], Samsung’s POWERbot Turbo Robotic Vacuum is a reliable cleaning partner at home. Equipped with Smart Control Wi-Fi connectivity, the vacuum enables consumers to control the movement of the vacuum remotely using their smartphone. The “Select & Go™” feature creates a virtual map of the entire home on your smartphone app, with each room that can be named individually. It then lets you pick specific areas or rooms in the home that may need cleaning. Simply select a room and the vacuum will make its way over there. With an enhanced digital mapping system that can literally “see” its way around your home, Samsung’s new robot vacuum delivers the ultimate clean, all without lifting a finger.

The POWERbot Essential Wi-Fi Robotic Vacuum provides 10 times more suction than the leading robotic vacuum brand[2] and is also equipped with Wi-Fi capabilities so you can easily schedule specific cleaning times or turn the vacuum on/off.

Both robotic vacuums feature Visionary Mapping™ Plus System, with an onboard digital camera and high performance sensors that detect its surroundings and map out the optimal cleaning path. As it cleans, the vacuum stores this path as a Digital Floorplan® as the most efficient path to systematically clean your home and navigate around typical obstacles with ease. The robotic vacuums’ Cyclone Force system uses strong centrifugal forces to pick up and separate dirt and debris into an outer chamber to reduce filter clogging and to maintain optimal suction power as it cleans your whole house.

To see Samsung’s appliances first-hand, visit the Samsung booth #11906 in the Central Hall. Samsung Electronics America’s press releases, product images and video content are available at http://news.samsung.com/us.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.

[1] Suction power tested on Samsung VR9300 in comparison with a leading robot vacuum brand’s particular model in the US market as of March 2016. The test was performed by an independent lab (SLG) based on the test method modified from EN 60312-1

[2] The suction power was tested on Samsung POWERbot Essential in comparison with a leading robot vacuum brand’s particular model. Based on internal testing in accordance with EN 60312-1


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