SandSIV Publishes New Free CXM Strategy White Paper
Swiss based SandSIV, the pure play developer of Voice of the Customer (VoC) technology, and provider of expert Customer Experience Management (CXM) consultancy, has just published a new free white paper that introduces a strategy for implementing CXM within the enterprise.
SandSIV has today, published a brand new white paper that covers the topic of developing a CXM strategy for the adoption and implementation of Customer Experience Management within any company, regardless of market or region.
This new white paper is titled Gaining the Support of Decision Makers for Your Customer Experience Management Strategy, and was written by SandSIV’s CXM Visionary, and CEO, Federico Cesconi, and can be downloaded from the following URL:
http://resources.sandsiv.com/cxm-strategy-press/
Within the pages of this new paper, is set forth an explanation of just why it is so crucial to gain the support of senior decision makers, before engaging in any CXM initiative. A solid CXM strategy is put forth, for gaining the buy in of key stakeholders, such as the CEO and CIO. This includes how to prove the potential ROI of CXM, and also how to solicit support for the procurement of Customer Experience Management technology.
Federico Cesconi has explained his reasons for developing such a white paper, by saying that, “Gaining the support of the C level suite is quite possibly the most critical event along the road to full customer centricity. Starting with CXM before gaining the full support of senior decision makers is pure folly, this new white paper explains how to overcome this problem.”
Additionally, the paper goes on to explain why the development of a clear CXM strategy and roadmap is important at the outset of any project. How the definition of goals and a clear plan for the adoption of CXM will ensure that every project has the best possible chance of success.
This new white paper, covering CXM strategy, is the third in a series of free resources that SandSIV intends to publish in the coming months, and is available now as a free download from the link provided.
About SandSIV
SandSIV enables its clients to begin working in a more customer centric manner, by listening to the Voice of the Customer, and turning it in to actionable Customer Intelligence. SandSIV provides a combination of purpose built SaaS technology, and expert Customer Experience Management consulting, which combine to deliver a platform that can positively affect revenues for any company, in any market or region, with a rapid ROI.
