Satmetrix and Metavana Announce Strategic Partnership
To Deliver Cutting-Edge Social Media Products
London – January 16, 2012 — Satmetrix, the Net Promoter® Software Company, and Metavana, the leading sentiment engine for distilling meaning from the social web, announced the companies have entered into a strategic partnership to collaborate on a series of cutting-edge products. The partnership will combine Metavana’s powerful sentiment and influence engines that capture and analyse consumer opinion and emotion from diverse web sources with Satmetrix’s Net Promoter in the Cloud customer experience management software solutions for companies to generate more powerful customer insights and take action to improve the customer experience.
“Partnering with Metavana is a game-changer for us,” said Richard Owen, CEO of Satmetrix. “Building on Metavana’s scientific breakthroughs in sentiment analysis, our joint solutions will deliver more powerful and all-encompassing listening and analytics tools for companies to build a successful customer experience using Net Promoter. The broad commercial partnership includes joint development of products, go-to-market strategies and joint investment in sales and marketing.”
“Satmetrix is a leading provider of software solutions that enable and enhance customers’ ability to create and leverage Net Promoter programs to increase loyalty and reduce churn. The partnership is a key plank of our strategy and will provide a platform for growth as we establish a large commercial market for our technology, “said Michael Tupanjanin, CEO of Metavana.
Satmetrix is the leading provider of cloud-based customer experience software for companies worldwide. As co-developer of the industry-leading Net Promoter® methodology, its applications deliver full process support to help companies reduce customer churn, mobilize loyal promoters, generate more powerful insights and drive customer obsession through accountability. With experience on more than 700 deployments in 40 languages, Satmetrix has the knowledge to accelerate the success of customer experience efforts using Net Promoter. Satmetrix is headquartered in San Mateo, Calif. with offices in London, New York, Paris and India.
Metavana tunes in the voice of the consumer from diverse web sources to help major companies discover and classify expressions of opinion and emotion. Businesses can track consumer opinions about their brands, products, and services; benchmark themselves against competitors; and selectively participate in the dialogue. As a result, they will gain a faster and deeper understanding of innovation and positioning opportunities as well as the ways in which changing market perceptions are likely to influence buying decisions.
Britt Davies, Field Marketing Director, Satmetrix
+44 (0) 845 371-1044 [email protected]
Matt Manners, MD, Onva
+44 (0)7799876473 [email protected]