LONDON and MEXICIO CITY (December 07, 2011) – SeaChange International (Nasdaq: SEAC) subsidiary On Demand Group (ODG), the leading European video-on-demand (VOD) aggregator, has launched a premium TV subscription video-on-demand (SVOD) to subscribers to Cablevision, Mexico’s leading cable provider.


The new service will enable Cablevision subscribers to view a wide selection of their favourite premium TV series and children’s programmes, blockbuster studio and independent movies and the latest music videos, with the ability to pause, rewind or watch the programme of their choice over again – whenever they want.


The launch adds to the transactional video-on-demand (TVOD) service for the latest movies, which ODG launched with Cablevision and was announced in October. Cablevision’s VOD services are delivered on a platform of SeaChange video back-office software and video servers.


ODG specialise in the aggregation, content and service management of VOD services and are expert at working with operators and implementing marketing campaigns aimed at maximizing TVOD buying rates, SVOD subscribers and view rates. ODG have successfully managed VOD and Pay Per View (PPV) services for major cable and telco operators including Virgin Media in the U.K., SFR in France, KBW and Unity Media in Germany, OTE in Greece, and du in Dubai. The company also launched the first mobile SVOD TV services with Three UK. The service launch will mark the extension of ODG’s reach to 20 platforms in 14 countries handling one billion VOD transactions per year in 10 different languages.

Cablevision is the largest Digital Multi System Operator in Mexico and is part of Grupo Televisa, the largest Spanish-spoken communication enterprise in Mexico. Cablevision successfully launched VOD and Catch-Up services in 2010, and is the leader in triple-play entertainment, communication services and in providing the latest convergent technology solutions.


“We are very pleased to have launched premium TV SVOD services with Cablevision,” said Tony Kelly, CEO of ODG. “SVOD has been proven to be a key added value consumer offer that when added to broadcast and catch-up TV services, allows Cablevision to offer the consumer a total TV experience. In addition when bundled with triple-play offers, SVOD can help acquire subscribers, raise ARPU, and decrease churn. This launch further demonstrates our ability to provide compelling TV on-demand services, and we expect to be able to announce further deals with other operators in Latin America over the coming months”.


About On Demand Group

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the UK, SFR Neuf in France, OTE in Greece, du in Dubai, SBB in Serbia and Slovenia, and mobile video TV SVOD services for Three in the U.K. Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, KabelBW, Unity Media, EWE and others.  On Demand Group’s service and technology suite, including the VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers.  The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish, Italian, Spanish, Arabic, Serbian and Slovenian.  On Demand Group is a subsidiary of multi-screen video software leader SeaChange International (NASDAQ: SEAC).  Visit


About SeaChange International

SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world.  Visit