SEEAFRIKA SELECTS RGB NETWORKS TO TAP OTT MARKET FOR AFRICAN TV CONTENT IN EUROPE
Pan-African TV channels to be delivered via RGB’s multiscreen IP video solution
At NAB 2014 (booth SU5324), RGB Networks, leading provider of the industry’s most scalable, unified solutions for multiscreen video delivery, today announced that Seeafrika, provider of the world’s first Pan-African bouquet, is deploying RGB’s TransAct Encoder/Transcoder as a software-license along with RGB’s TransAct Packager to facilitate the delivery of its over-the-top (OTT) video services.
With the number of connected devices entering the market showing no sign of slowing, video service providers (VSPs) looking to deliver premium OTT content to an ever expanding universe of screens require a versatile, future-proof solutions in order to overcome the complex content processing demands involved. With its target audience geographically dispersed across Europe, Seeafrika plans to roll out 30 broadcast channels to subscribers in the initial stage of its deployment. While its OTT services are aimed predominantly at viewers using popular Android and iOS-based devices, RGB’s combined TransAct solution will enable the operator to deliver video to any IP-enabled device in the future as Seeafrika’s subscription base grows.
“In Europe the current offering of African TV channels available to view, whether via satellite or IPTV, is limited to roughly 100,000 viewers – yet there is an estimated population of four million people on the continent who will be interested in accessing specific, local African content from their homes on the continent. We needed an intelligent and flexible solution to make our vision a reality, and RGB’s package does just that,” said Issa salifou dit Saley, President of Seeafrika. “RGB’s customer portfolio, experience of working with operators of our size and its existing relationship with our European hosting provider, Eutelsat, made it the obvious choice for us.”
The critical adaptive streaming functionalities of the TransAct Packager ensure support for all leading protocols in live and on-demand environments. Equally, given it can ingest file-based content in mezzanine format from the TransAct Encoder/Transcoder, the solution provides Seeafrika with the essential foundation necessary to deliver known -monetisation services like video-on-demand (VOD) and ad insertion for multiscreen later down the line. When delivered as a software-only solution, RGB’s TransAct combination enables customers to deploy on a hardware platform of their choice, offering maximum flexibility. In this case, RGB’s products will be hosted in a Eutelsat data center.
“Ambitious and forward-thinking VSPs like Seeafrika need a solution like the integrated TransAct family which will enable the company to realize the full potential of its plans,” said Simone Sassoli, Vice President of Marketing and Business Development at RGB Networks. “Designed to seamlessly address the myriad encoding and transcoding elements essential to the delivery of premium OTT content, we are delighted that our solutions have helped Seeafrika launch their OTT service and further support its long-term business strategy.”
RGB offers VSPs a flexible solution for high-quality transcoding that can be delivered as a software-only solution, allowing customers to deploy on their choice of hardware platform, or on an RGB-supported appliance – the Application Media Server (AMS) – providing a high-performance, turnkey solution.
Seeafrika aims to reveal Africa and undertakes this noble task because the audiovisual scene in the western world exhibits the poorest part of Africa, contributing to stigma. Seeafrika aims to provide a window to a dynamic continent united and fed with rich cultures interacting and enriching each other. The first pan-African TV package includes numerous African channels: from North to South, East to West, from English-speaking countries to French-speaking countries, without neglecting Portuguese-speaking, Arab-speaking countries and our local languages.
About RGB Networks
RGB Networks provides the industry’s most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in transcoding, packaging and ad insertion, RGB’s ‘Multiscreen 2.0’ cloud-based solutions enable video service providers to streamline and monetise TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB’s high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider’s network architectures and minimizes operational costs. RGB’s award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website – www.rgbnetworks.com – and IP video blog – www.rgbnetworks.com/blog – and follow us on Twitter @RGB_Networks.