Shemaroo Joins Hand with the state owned Telco MTNL
23rd August’11, Delhi: State owned Telco MTNL in association with Shemaroo Entertainment Ltd, a leading content provider and aggregator in the Indian Digital space, announced the launch of 2G & 3G (Video IVR, WAP and IVR ) Value Added Services across Delhi and Mumbai at a Press Conference in Delhi today. Shemaroo will not only be actively involved in packaging the content but will also manage the same on MTNL via its own 3G Video Delivery Platform. The occasion was graced by Mr Kuldip Singh – Chairman & Managing Director, MTNL, Mr A.K. Bhargava – Executive Director (WS), MTNL and Mr Jai Maroo – Director, Shemaroo Entertainment.
MTNL users will now be able to enjoy Live Prayers from all major shrines of India like Shirdi Sai Dham, Kashi Vishwanath, Shani Shinegnapur, Ashtavinayak, Gurudwara PatnaSaheb, Haji Ali Darga (Mumbai) amongst others through the service called Divine Prayers. The service will broadcast live feeds from shrines 24 X 7 X 365. In addition to live darshan, devotional video songs, Mandir Darshan and Bhakti Videos form the part of the service as well.
Shemaroo has a vast repertoire of content packaged innovatively for the MTNL consumers. MTNL users will now be able to watch their favourite movies on ‘Movie Talkies’ service. It is designed for the gen- next consumers to enjoy Mini Movies, which are 15 minutes version of a movie, edited smartly and packaged with popular songs, important scenes and dialogues along with a narrator. The collection of movies covers different genres and languages. Few of the popular films available on ‘Movie Talkies’ are Ishqiya, Don and Namak Halal among others.
Shemaroo also launches its universal shortcode “58800” to provide both voice and video based services to MTNL Mobile users. The subscribers will be able to access the Voice and Video services on “58800” both through browsing and subscription models. Above-mentioned “Divine Prayers” and “Movie Talkies” services can be accessed by making a video call on this universal shortcode “58800”.
On this occasion, Shemaroo is also launching its Wapsite http://wap.shemaroo.com/mtnl. Shemaroo provides a vast range of content on the WAP site that includes movie scenes & songs, 15 min movies and a variety of other videos in different languages like Hindi, Punjabi, Marathi, Gujarati, Telugu, Malayalam, Bengali and Rajasthani among others. Video downloading standard price is Rs15 on WAP. The price of individual Video will be based on its type and it may vary from one video to another. Divine Prayers and Mobile Talkies are available on Video IVR @ Rs.2/min.
Kuldip Singh, Chairman & Managing Director, MTNL said, “We, at MTNL, are committed towards providing latest technology & services at an affordable price to our subscribers. Inclusion of this kind of VAS service is not only an effort to expand our VAS bouquet but also a means to provide the best experience to our subscribers”
Jai Maroo, Director, Shemaroo Entertainment, said “Its an honour to get associated with the State owned Telco MTNL. The alliance will definitely benefit the consumers and accelerate our penetration in the MVAS space.”
Shemaroo also plans to make this shortcode “58800” a common access point for all Mobile subscribers across various Telecom operators.
The technology is powered by Think Walnut Digital Pvt. Ltd. and the devotional content is powered by Vistaas Digital Media Pvt. Ltd.
About Shemaroo
Founded in 1962, Shemaroo Entertainment Ltd is among the eminent Filmed Entertainment “Content House” in the country with activities ranging from Content Ownership, Aggregation and Distribution. The brand- Shemaroo brand is today synonymous with quality entertainment in the Indian entertainment eco system.
Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging technologies like the Mobile, Internet, Broadband, IPTV and among others. With its partnership with the major telecom operators in India, Shemaroo is one of the forefront players of the digital age. The company has also tied up with many content providers across the country.
Ekta Kumari – PR & Corp. Comm. (Shemaroo Entertainment Ltd.)
Tel: (91 – 22) 4031 9911 Email: ekta@shemaroo.com
