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ShopperTrak Adds In-Store Analytics to its Industry-Leading People Counting System

by david.nunes

ShopperTrak Adds In-Store Analytics to its Industry-Leading People Counting System

— New interior counting system to deliver shopper dwell times, heat mapping and more granular retail intelligence —

HIGH WYCOMBE, England, Sept. 25, 2012ShopperTrak has announced the beta release of a new interior counting system for retailers in the UK and North America. The system builds on the company’s existing Managed Service people counting solution by adding wireless location technology from WirelessWERX™.

The enhanced Managed Service offering will enable retailers to make better decisions based on anonymised foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays.

“Our customers want more traffic-based insights into what is happening within the store, and our new interior counting system provides just that,” said ShopperTrak Chief Marketing Officer Ed Marcheselli. “Store managers at retail establishments of all sizes can define their in-store counting zones for a more precise understanding of shopper engagement and conversion.”

ShopperTrak is the world’s largest counter and analyser of retail foot traffic. Offered as an enhancement to its Managed Service offering, ShopperTrak’s new interior counting system includes both in-store hardware and proprietary software. The system is easy to set up and adapts to ever-changing store merchandise displays.

Retailers can access these insights through a dynamic web portal that identifies foot traffic concentration within a store. The system also offers new metrics beyond the key performance indicator of shopper conversion. Shopper dwell time, for example, indicates shopper engagement within a specified store area. Retailers can use these additional insights to turn more browsers into buyers.

“Our industry-leading traffic data helps retailers understand how their marketing, merchandising and staffing affect shopper traffic and conversion better,” said Marcheselli. “The addition of our new interior counting system will serve as a competitive advantage for our customers.”

The beta program is now active with planned installations across ShopperTrak’s customer base, with a full product release expected at the end of the year.

About ShopperTrak

ShopperTrak is a retail technology company that anonymously counts people, analyses data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, UK; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at http://www.shoppertrak.com.

About WirelessWERX

WirelessWERX develops sensory and reporting technologies that provide precise, indoor consumer traffic insights. Their solutions produce key metrics to inform decisions in staffing, marketing, and product placement. These solutions also allow mobile applications to access real-time consumer location to improve the shopper experience and provide anonymous behavioral data. The privately-held, venture-backed company was founded in 1998 and is based in Anaheim, CA. Learn more at http://www.wirelesswerx.com.


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