SIS Rolls Out Suite of Spanish League Data Products
MILTON KEYNES, England, December 16, 2014
Satellite Information Services (SIS), the leading provider of end-to-end products and services to the betting and broadcast industries, is launching a range of dynamic, innovative data products from Spanish league football, geared to the betting market.
SIS signed a three-year agreement in August with the Liga de Futbol Profesional to become the league’s official, exclusive partner for collection and distribution of live data from more than 2,500 matches covering three leagues, across six divisions, per season.
Since the league season kicked off in August, SIS data scouts have been collecting live statistics from matches in the Liga BBVA (La Liga), Liga Adelante, Segunda Division B, the Copa del Rey and the Supercopa.
Using proprietary gathering tools, SIS is now able to provide a range of high-quality, pre-match, in-running and post-match data feeds and products tailored to bookmakers’ needs, with further developments to come.
SIS’s service is:-
- Official - The only betting data feed sanctioned by the Spanish league
- Fast - The quickest in-running collection and delivery from stadium to servers
- Relevant - Alert and Danger messages direct to the trading room by feed, or
- Trusted - Guaranteed by the SIS stamp of quality and integrity
Key features of the SIS offering include:-
Fixtures – Fixtures for matches from the above competitions will be delivered for event creation and display.
SIS Incident Feed delivered from in venue – This will facilitate the direct integration of live events into a bookmaker’s back-end solution. Using in-stadium data gathering, live from the venue, SIS provides team line-ups and substitutes pre-match.
During the game, SIS provides a wide range of in-running live match information delivered accurately and securely and in a timely fashion to aid in-house trading. Alert and danger messages direct to the trading room include fouls, corners, throw-ins, free-kicks, penalty awards and goals. The Incident Feed is designed to help traders drive price changes and market making/suspension.
SIS Trader Console – SIS has developed a user interface through which traders can view the full Incident Feed data. A football pitch representation will show when there is danger or when traders can suspend betting.
Live Match Summary – This is ideal for driving consumer-facing platforms and SIS is delivering goals with scorer and time, red and yellow cards, substitutes and penalties.
Paul Witten, Commercial Director, SIS Betting said: “We’ve come a long way in a very short time, which is a tribute to our ability to develop and innovate.
“Our feed is fast, high quality and most importantly absolutely tailored to the needs of bookmakers, their traders and their customers.
“La Liga is one of the top three leagues in the world and we’re confident SIS’ products and services from Spain will become a must-have for betting companies.”
Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe. The three-year data agreement was awarded to SIS following a competitive tender process.
SIS has been at the heart of the global bookmaking and broadcast industries for more than a quarter of a century; supplying creative, innovative and reliable end-to-end products and services to the digital and retail betting markets.
SIS, having sparked a revolution in the High Street by broadcasting live content into shops in the mid-1980s, is now taking great strides in the digital landscape.
In addition to its traditional products for retail betting, SIS is providing new streaming solutions for online gambling companies; data collection and delivery in partnership with major leagues and other key sport events. SIS’ core product is still vital to retail licensed betting offices across the world; delivering multiple channels of live UK, Irish and overseas racing, data and commentary. Much of that content, and new video streams is now available on PC, tablet and mobile via SIS Stream – a multi-platform solution which allows for different commercial models to suit multiple business requirements.
About Liga de Futbol Profesional
The LFP is the association of all professional Spanish clubs in the top two divisions which participate in official nationwide competitions. It is one of the world’s top leagues, with the most wins in European club competitions, a worldwide TV audience and fans across the globe.