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SK Telecom Demonstrates 4G LTE for the First Time in Korea

by david.nunes

SK Telecom Demonstrates 4G LTE for the First Time in Korea

§ Plans to secure a rich 4G LTE handset lineup – smartphones, tablet PCs, data modem, etc. – within the second half of 2011

§ Opens an era of high-definition/3D video content via wireless networks

§ Dramatically reduces time required to download a 800MB movie (to 1 min. 25 sec.) via LTE networks, which is 5~7 times faster than 3G networks

§ Plans to achieve Korea’s first LTE commercialization in July 2011 and to upgrade LTE networks to LTE-A in 2013

§ Aims to offer differentiated service quality from the initial stage of LTE service by adopting a cloud-based network technology, CoMP technology and the world’s first LTE femtocell, while also utilizing 2G repeaters

§ At the 4G LTE network demonstration, SK Telecom compared 4G LTE and 3G; showcased large volume 3D video streaming; and demonstrated high definition video call in both outdoor and indoor environment

Hong Kong, 19 April 2011 – SK Telecom (NYSE: SKM) today held a 4G LTE network demonstration for the first time in Korea at its Bundang Building’s LTE Test-bed to showcase its leading technological expertise based on which the company will introduce innovative LTE services in July 2011.

At the 4G LTE network demonstration, the company compared speeds of 4G LTE and 3G WCDMA; showcased LTE-based 3D video streaming and high definition video content download/ streaming; and demonstrated high definition video call between two handsets, one located in a moving bus and the other in the Bundang Building.

As SK Telecom launches 4G LTE demonstration and makes full-fledged preparations to launch commercial LTE service in July, the Korean market for wireless data service will see a great rise in demand for high-definition content and multi-player network games.

SK Telecom has made great contributions to the growth of the handset and telecommunications equipment industries in Korea by commercializing 2G CDMA and 3G WCDMA (mobile phone-based HSDPA) for the first time in the world. The company once again leads the way by being the first in Korea to demonstrate 4G LTE, the most effective technology to handle soaring data traffic, thereby helping the Korean ICT industry – i.e. large-volume content, next generation applications, etc. – make a leap forward and open new markets for LTE handset and equipment.

LTE is suitable for large volume, real time data service; interconnects seamlessly with existing WCDMA networks; and will create rapidly growing markets for equipment, handset and chipset.

Faced with the global surge in data traffic, as of April 2011, 16 mobile carriers in 13 different countries have already commercialized LTE. Verizon Wireless and AT&T of the U.S., Vodafone and TeliaSonera of Europe and Japan’s NTT DoCoMo have launched commercial LTE service in major cities. Moreover, 56 operators including China Mobile are currently conducting commercial test of LTE networks. LTE is expected to become rapidly deployed from 2012 when the LTE-based smartphones and tablet PCs are released in full swing.

SK Telecom plans to begin providing commercial 4G LTE services in Seoul in July this year and upgrade its LTE networks to LTE-Advanced (LTE-A), the technology standard of which is expected to be completed by June 2011. The pace of this network evolution will be flexibly implemented, taking account customers’ demand for data.

■ Guaranteeing differentiated service quality from the early stage

Adding to its history of leading evolution of mobile networks, SK Telecom plans to offer high quality LTE service by applying its own technological expertise.

First, SK Telecom will adopt its own cloud-based network technology named Smart Cloud Access Network (SCAN) to set up its LTE network. With SCAN, SK Telecom successfully separated Digital Unit (DU) and Radio Unit (RU), the two main components of a base station. DUs will be stored together in one area, while Remote Radio Units (RRU) – along with the antenna – will be set up in various locations, thereby enhancing network operation efficiency. Also, with full-fledged application of cloud computing technology, the network will be able to flexibly and seamlessly handle mobile data traffic that varies by time and region.

Second, the company announced early application of Coordinated Multi-Point (CoMP) technology to its LTE network. CoMP will prevent base station interference and abrupt call disconnections in coverage boundary areas by enhancing signal strength, the lack of which leads to significant drop in data transmission speed. Most mobile carriers are planning to adopt this technology to LTE-A networks.

Third, SK Telecom will pursue early development of LTE femtocell to enhance underground and indoor coverage of its LTE networks. 3G femtocell is currently being applied to the company’s networks to improve voice and data quality.

Lastly, SK Telecom will provide flawless coverage from the early stage of LTE roll-out by utilizing widespread 2G repeaters as it plans to provide LTE service in the 800MHz frequency band, which it used for 2G (CDMA) service. Since the beginning of its 2G service, the company has been operating many repeaters – equipment that repeats radio signals to enable seamless communication – installed throughout the city center including inside of buildings. Thus, utilization of 2G (800MHz) repeaters will allow 4G LTE service users to enjoy seamless service from the initial stage just like the users of 2G service.

■ Aiming for mutual growth with other companies to once again create a virtuous ecosystem

SK Telecom plans to launch ‘LTE data modem handsets’ in July this year at the time of LTE commercialization and expand its LTE handset lineup to smartphones and tablet PCs within the second half of 2011.

The company will offer LTE-based data services by releasing diverse LTE smartphones and respond to the needs of heavy data users through early provision of tablet PCs.

Throughout its history, SK Telecom has contributed to the creation of a virtuous cycle within the ICT industry as its early establishment of networks promoted the advancement of handset quality and equipment technology, which then led to the growth of the content market. SK Telecom is committed to once again play its due role as the top mobile carrier in Korea via early roll-out of LTE networks so as to achieve mutual growth with handset makers, equipment companies and content providers.

■ Ushering in the era of high definition content

SK Telecom’s LTE roll-out is expected to boost high resolution, large volume content services as well as rich communication services.

Content consumption, which is currently focused on music, is expected to expand to video. With LTE, the company will be able to provide smooth download of high definition VOD and seamless streaming service, thus realizing the N-screen era. Moreover, video consumption is expected to switch from 400-500MB standard-definition (SD) video to 700-900MB high definition (HD) video content.

The company will also be able to offer seamless, high quality video call service via LTE networks. The existing 64Kbps video call will be improved to over 500Kbps, thereby enhancing image quality by 8 times and voice quality by more than 2 times. The service will be available as early as second half of 2011.

In addition, mobile games will become as widespread and abundant as web games. Large volume fancy graphic games and simultaneous multiplayer games, in particular, are expected to be actively played among users.

Furthermore, LTE will add sophistication and accuracy to location-based services (LBS). SK Telecom plans to launch an upgraded version of its T Map service, through which customers are given much more detailed and precise maps and even photos of nearby trade areas.

■ Aiming to upgrade Korea’s telecommunications networks by evolving to LTE-A in 2013

SK Telecom, a proven leader in the area of network evolution, plans to further solidify its status as the representative telecommunications provider in Korea through its successful roll-out of 4G LTE that paves the way for high-definition video content.

SK Telecom realized the popularization of mobile telecommunications in Korea by offering world’s first commercial CDMA (2G) service and pioneered the era of video call in 2000 with the adoption of CDMA2000 1X. Moreover, in 2006, it introduced mobile data communication by commercializing mobile phone-based WCDMA (HSDPA) for the first time in the world. As of April 2011, SK Telecom is offering HSPA+, the fastest 3rd generation telecommunications technology the company started providing in the second half of last year, in 41 cities across the country including Seoul.

4G LTE offers up to 75Mbps downlink speed and 37.5Mbps uplink speed on 10 MHz of spectrum, which are, respectively, 5 and 7 times faster than the existing 3G WCDMA networks. For instance, the 7 minutes and 24 seconds, which is the time required to download an 800MB movie via WCDMA networks, will be dramatically shortened to 1 minute and 25 seconds via LTE networks.

SK Telecom said that today marks the beginning of its full-fledged efforts to build LTE networks to commercialize the service in July. The company plans to expand its LTE coverage to 23 cities including the Seoul Metropolitan Area and other Metropolitan cities as soon as possible and provide nationwide coverage (82 cities) in 2013. Moreover, SK Telecom unveiled plans to upgrade LTE networks to LTE-A networks in 2013 to further enhance data communications speed and capacity.

SK Telecom added that once fully commercialized, LTE will be able to handle 3 times more data traffic on 10 MHz of spectrum compared to the existing WCDMA networks thanks to its enhanced speed.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is Korea’s leading telecommunications provider with more than 25 million subscribers, which accounts for more than 50% of the total market. The company established in 1984, reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to press@sktelecom.com.

Media Contact:

Lauren H. Kim

SK Telecom Co. Ltd.

(822) 6100-3830

hyun.kim@sk.com

Irene Kim

SK Telecom Co. Ltd.

(822) 6100-3834

gahaekim@sk.com

Winnie Pang

Hill & Knowlton Asia Ltd.

(852) 2894 6233

Winnie.Pang@hillandknowlton.com.hk

<Attachment 1> Overview of LTE Demonstration

<Attachment 2>Timetable and Roadmap for LTE Commercialization

<Attachment 3> History of Korean Wireless Network Led by SK Telecom

<Attachment 4> Comparison of Wireless Network Speed

<Attachment 1> Overview of LTE Demonstration

Date

19 April 2011

Venue

LTE Test-bed in SK Telecom’s Bundang Building

Item

Content

Demonstration

Compare download speed of WCDMA and LTE

• Measure and compare maximum wireless speed  using LTE dongle and WCDMA dongle

Used commercial WCDMA network and pre-commercial LTE network (LTE Test-bed) to measure maximum speed. Therefore, maximum speed of LTE measured here is higher than would be in commercial environment

Showcase CoMP

•Show how CoMP prevents data speed slowdown caused by redundant communication of multiple base stations in coverage overlap areas

Demonstrate 3D

video content streaming

• Use LTE dongle to show seamless streaming of large volume 3D content

Show High Definition VOD (hoppin)

• LTE network offers High Definition VOD (4.5Mbps) whereas existing WCDMA network only provided Standard Definition VOD (800Kbps)

Demonstrate video call between handsets located in a moving bus and

inside Bundang

Building

• The existing 64Kbps video call is improved to over 500Kbps. Video call demonstration using laptop offers 1.5Mbps

• Enhanced image quality by eight times and voice quality by more than two times.

<Attachment 2> Timetable and Roadmap for LTE Commercialization

Date

Content

July 2010

Sent out RFP to select network equipment providers

September 2010

Conducted benchmarking test and evaluate equipment providers

January 2011

SelectedLTE equipment providers

April 2011

Submitted business plans for using 800MHz bandwidth to KCC (Korea Communications Committee)

Launched LTE Test-bed and demonstrated LTE for the first time

July 2011

To launch Korea’s first commercial LTE (Seoul)

2012

To expand to the Seoul Metropolitan Area and other Metropolitan

Cities (23 Cities)

2013

To secure nationwide coverage (82 Cities)

2013

To introduce LTE-A network

<Attachment 3> History of Korean Wireless Network Led by SK Telecom

W: World’s First Commercialization

N: Nation’s First Commercialization

Generation

Year

Wireless Network Technologies

2G

1996

CDMA Network(W)

2.5G

2000

CDMA 1X/EVDO Network(W)

3G

2003

WCDMA R4 Network(W)

2005

Satellite DMB(W)

3.5G

2006

Handset-based HSDPA Network(W)

2007

5.76Mbps HSUPA Network(W)

2010

HSPA+ Network(N)

4G

2011

To Commercialize LTE Network(N)

4G

2013

To Commercialize LTE-A Network

 

<Attachment 4> Comparison of Wireless Network Speed

Generation

Network

Technology

Speed

(Download)

Speed

(Upload)

4G

LTE-Advanced

(Expected in 2013)

1 Gbps

500 Mbps

LTE

75 Mbps

37.5 Mbps

3.5G

HSPA+

21 Mbps

5.76 Mbps

HSUPA

14.4 Mbps

5.76 Mbps

HSDPA

14.4 Mbps

384 Kbps

3G

WCDMA

2 Mbps

384 Kbps

1MBytes/sec = 8 Mbps

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