Home Page ContentPress Releases Sony Ericsson Collaborates with China Mobile to Further Strengthen its ‘Communication Entertainment’ Strategy in the Region

Sony Ericsson Collaborates with China Mobile to Further Strengthen its ‘Communication Entertainment’ Strategy in the Region

by david.nunes

Beijing, China – August 31 2010 – Sony Ericsson today announces that it is strengthening its portfolio in China by launching the first smartphone to support China Mobile’s TD-SCDMA network – the Sony Ericsson A8i.

The Sony Ericsson A8i delivers high performance in a stylish form factor. The phone features a 3.5-inch (9 cm) touch screen and incorporates the human curvature design concept that is now consistent across the Sony Ericsson portfolio. The phone benefits comprehensive range of signature applications including TrackID which is linked directly with China Mobile’s entertainment download service – giving customers in China access to a wide range of local music.

Bert Nordberg, President & CEO, Sony Ericsson said, “China is a hugely important market for Sony Ericsson and we are committed to maintaining our strong position and driving growth by continually introducing new and exciting products into this market. Today cements that commitment and we are honored to introduce the Sony Ericsson A8i to users across China – enhancing to our already award winning* product line up in the region.”

Huidi Li, Assistant President, China Mobile said, “Demand for Smartphone is on the rise, and our customer’s are continually asking us to provide them with innovative, feature-rich products.  Working closely with a partner such as Sony Ericsson, allows us to not only meet that need, but go one step further and deliver product and services that enhance overall user experience.  The Sony Ericsson A8i is testament to the combined expertise of both companies and the first of its kind to support our TD-SCDMA network. We are proud to be adding this new product into our product portfolio.”

Sony Ericsson A8i at a glance:


  • High-speed, easy-to-use OMS 2.0 smartphne platform which is fully supported by China Mobile’s entertainment services and applications



  • Combines a 3.5″ touch widescreen with CMMB mobile TV functionality and delivers amazing high-definition visual effects


  • Support both TD-SCDMA 3G networks and WLAN connections


  • Stylish design featuring the human curvature design concept


  • Features Sony Ericsson signature entertainment applications such as TrackID, linked directly with China Mobile’s music download service


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