Sony Ericsson launches Xperia(TM) Studio for artists and creative collaborators
3 November 2011, London, United Kingdom – Sony Ericsson has launched Xperia(TM) Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. The initiative reflects Sony Ericsson’s ongoing commitment to engage with consumers through high-quality entertaining content to inspire them to explore their Xperia(TM) phones in new ways.
Remaking Reality:
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Blurring the boundaries of entertainment, technology and communications:
The first phase of the project has seen collaborators from around the world use Xperia(TM) handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia(TM) Studio platform.
Collaborators from around the world:
The project underlines Sony Ericsson’s heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia(TM) Studio project includes:
· Illutron, a collaborative interactive art studio in Copenhagen
· Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
· Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
· Annabel Linquist – an artist and musician from New York
· Torey Kish – an extreme sports enthusiast from Brooklyn
For full details, please visit www.xperiastudio.com. Xperia(TM) Studio content is also available to Sony Ericsson communities on Facebook (www.facebook.com/sonyericsson) and Twitter (www.twitter.com/xperiastudio).
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia(TM) line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
