Sony Ericsson Xperia(TM) PLAY launches with AT&T in the US
London, Thursday 8th September 2011 Sony Ericsson today announced that XperiaTM PLAY will be coming to AT&T stores this month throughout the U.S, enabling even more consumers to have access to the industry’s only PlayStation® certified smartphone.
Today’s announcement continues the strong momentum around XperiaTM PLAY since its launch earlier this year. The smartphone is available through major carriers around the world, including Verizon, America Móvil, Telefónica Movistar, Vodafone, T-mobile and Orange, to name a few.
With 150 optimised titles available for download, XperiaTM PLAY offers a broad portfolio of games for all types of gamers, ranging from Minecraft(TM) Pocket Edition to Battlefield: Bad Company(TM) 2 and Dead Space(TM) 2. In addition, XperiaTM PLAY provides users with unique social experiences, including Sony Ericsson Facebook® inside XperiaTM, which allows them to share and discover games.
“XperiaTM PLAY is the only true gaming smartphone and Sony Ericsson is creating a new and unique market category. Games are the most popular content for smartphones and XperiaTM PLAY users are at the forefront in downloading content. This presents a major opportunity for operators,” said Steve Walker, Global Head of Marketing at Sony Ericsson.
Xperia TM PLAY is marketed by AT&T as Xperia TM PLAY 4G supporting HSPA+ and is offeredin an exclusive “stealth blue” colour. It will be available as a smartphone package complete with accessories including the Sony Ericsson Multimedia Dock DK300 and MC100 music cable. The device will come pre-loaded with seven games, some of which are exclusive.
XperiaTM PLAY 4G will be available in AT&T stores from September 18th 2011 for $49.99 with a two-year agreement.
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia(TM) line of the “most entertaining smartphones”in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.
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