BEDFORD, Mass., Aug. 4, 2010 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc.
(Nasdaq:SDBT), a leading provider of on-demand, multi-channel proactivecustomer communications, today announced it has been selected by two majorEuropean financial services providers to deliver proactive customercommunications and is ramping two European reseller relationships. The companyalso established a wholly-owned subsidiary, SoundBite Communications UK,Limited, to meet the growing demand for its proactive customer communicationssolutions in Europe. This move enables SoundBite to establish dedicated staffbased in the UK to accelerate its European growth strategy. "We use SoundBite Engage across the U.S. to communicate quickly and efficientlywith our consumers," said Sheila Monroe, director, global risk operations atBarclaycard. "We're extremely pleased with the results and, more importantly,the positive comments and feedback we've received from our customers. Aftersuccessfully piloting the product in the United Kingdom we are now planning todeploy the solution across our European businesses and are looking forward toworking with SoundBite to achieve our goals." Barclaycard will use SoundBite EngageTM, its multi-channel communicationsplatform, in multiple European countries, while the other financial servicesprovider plans to deploy SoundBite in the United Kingdom, Ireland, and Spain.The reseller partners working with clients in Europe and Africa includeTelsolutions, a UK-based premier supplier of automated voice messaging servicesand strategies, and JV Communications, a France-based supplier of proactivecustomer communications. Global Demand for Proactive Customer Communications Companies worldwide are adopting proactive customer communications strategiesusing voice, text and email messaging to reach consumers more effectively andefficiently with timely and relevant information that positively influencestheir behavior. Using preference management to contact customers the way theywant, organizations can often experience higher customer satisfaction andcustomer retention, better campaign results and an improved return oninvestment. The SoundBite Engage platform includes new functionality tofurther support its multi-national clients who require global communicationsstrategies. "We are in the midst of a major paradigm shift as multi-national organizationsevolve from a reactive to a proactive posture for customer communications,"said Jim Milton, president and chief executive officer of SoundBiteCommunications. "Accordingly, we have invested in internationalizing SoundBiteEngage, and establishing a UK subsidiary, as we see a tremendous opportunity tobring our proactive customer communications offering to Europe. The momentum weare gathering with our two recent major European wins validates our belief." "We use SoundBite Engage in South Africa and France and have plans for futureexpansion into other countries across Europe," said Gregory Bonnefoy, director,International Operations at JV Communication. "SoundBite's secure andhighly-scalable VoIP platform enables us to support a wide variety of proactivecustomer communications on behalf of our clients in the banking, automotive,insurance, and travel industries." "Most recently, we used SoundBite Engage to deliver campaign notifications tovoters in the United Kingdom," said Rob Perry, chief executive officer ofTelsolutions LTD. "As a SoundBite reseller we are able to offer our clientsinteractive solutions through a proven, multi-channel communications platform.Recent global enhancements to SoundBite Engage enable us to deliver morevalue-added services to our European clients." About SoundBite Communications SoundBite Communications is a leading provider of on-demand, multi-channelproactive customer communications solutions designed to transform the wayorganizations communicate throughout the customer lifecycle to build trusted,lifelong and profitable relationships. Clients can leverage SoundBite'sproactive customer communications offering and expertise in designing,executing and optimizing communications strategies to engage in relevantcustomer interactions that deliver long-term business value. VisitSoundBite.com for more information. 