Splunk Opens Regional Headquarters in Hong Kong to Support

Exploding APAC Demand for Real-time Operational Intelligence

Enterprise Customers Across Asia Pacific Add Splunk to Gain

New Customer Insights, Reduce Costs and Manage Risk

Singapore – June 20, 2011 – Splunk, the leading provider of operational intelligence

software, today announced the opening of its APAC regional headquarters in Hong Kong to

support growing customer demand in Asia Pacific countries. Splunk is experiencing rapidly

accelerating adoption in the region across industries and sectors including telecom, online

services, banking, technology, retail, and travel.

Splunk added China Eastern Airlines in China, Hynix Semiconductors in Korea, SOFTBANK

PAYMENT SERVICES in Japan, Bakrie Telecom in Indonesia and Hostworks and Seven

Network in Australia, among others, as new customers in APAC during the first quarter

ending April 30, 2011. Enterprises worldwide are looking to Splunk to gain actionable

business insights from massive machine data, one of the most challenging and fastest

growing segments of “big data.” Unlike traditional data management tools, Splunk is

specifically architected for the size, complexity and rapid growth of machine data.

To help drive customer success in the region, Splunk has doubled its personnel in the region

and increased local training resources. “Asia Pacific represents a key market for Splunk and

we are thrilled to see customers use the product to gain the operational intelligence critical

to business success,” said Robert Lau, Vice President of Asia Pacific and Japan. “Along with

strengthening our APAC presence, we have successfully extended our local support

capabilities and enhanced service levels for all clients in the region.”

Splunk is software that provides end-to-end visibility across an IT infrastructure–whether it

be physical, virtual or in the cloud. The visibility achieved using Splunk provides IT and

business leaders with real-time operational intelligence from their machine data.

“Splunk has helped us facilitate the journey from firefighting to a more pro-active, strategic

IT team. It really allows us to leverage the data we have at our fingertips. Now we have the

ability to do more, identify important events before they happen, and better plan for the

future,” said Shaun Butler, Senior Technology Specialist, Corporate Express Australia.

Splunk unlocks new insights from machine data to deliver the operational intelligence

organizations need to optimize IT and the business:

· Application Management–end-to-end visibility across the entire application stack

to improve the user experience by dramatically reducing downtime and escalations

· Security and Compliance–flexible and massively scalable solution for incident

investigations and real-time security monitoring

· Infrastructure and IT Operations Management–proactive, real-time monitoring

across the IT infrastructure – physical, virtual or cloud – to detect and address

network, server and storage issues

· Business Analytics and Web Intelligence–an integrated solution for real-time

analytics of machine data enabling a definitive view of what’s happening in the

business and why

About Splunk

Splunk is the leading provider of operational intelligence software used to monitor, report

and analyze real-time machine data as well as terabytes of historical data located onpremise

or in the cloud. Almost half of the Fortune 100 and more than 2,800 enterprises,

service providers and government organizations in 78 countries use Splunk to improve

service levels, reduce IT operations costs, mitigate security risks, and drive new insights for

IT and the business.

For more information please visit www.splunk.com.

Media Contact:

Clara So

Splunk Inc

+852 9108 2086

[email protected]

Yvette Yeo

Text 100 Public Relations

+65 6603 9015

[email protected]