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Structural Geology Company Selects Flexera Software’s Entitlement Management Solution

by david.nunes

Structural Geology Company Selects Flexera Software’s Entitlement Management Solution


Supports New Product Roll-out With State-of-the-Art Licensing


Midland Valley Exploration Implements FlexNet Operations to automate back-office processes, enhance client licensing experience, and substantially grow customer base several times


Maidenhead, UK – February 28th, 2012Flexera Software, the leading provider of strategic solutions for Application Usage Management for application producers and their customers, today announced that UK-based world leading structural geology company Midland Valley Exploration is implementing FlexNet Operations, an end-to-end licence and entitlement management solution, to support the delivery of Move, the organisation’s next generation structural modeling and analysis toolkit. Midland Valley Exploration is an existing user of FlexNet Publisher, a software licensing solution for software producers. Through the combined use of FlexNet Operations and FlexNet Publisher, the company aims to grow its customer base several times over the next three to five years by offering customised product suites based on flexible licensing.


Midland Valley chose FlexNet Operations for its state-of-the art technology, market leadership in licensing and entitlement management, and proven track record in the oil & gas sector. The company is terminating the use of the incumbent back-end solution in favour of FlexNet Operations.


FlexNet Operations will streamline and automate Midland Valley’s back-office processes including licence key generation and activation, entitlement management, and reporting – significantly reducing the administrative burden on the company’s existing IT department. Despite the projected increase in the user install base over the next three to five years, the efficiency and time saving delivered by FlexNet Operations will eliminate the requirement for a headcount increase in Midland Valley’s IT department. The solution will also enable the company to licence software and automatically track usage in virtual environments, a capability Midland Valley did not previously have.


Colin Dunlop, Development Director at Midland Valley Exploration Ltd, comments, “FlexNet Operations is strategic to the successful roll out of Move. We have significantly invested in the product’s development to make Move a cutting edge solution. It is equally important to have a slick and modern product licensing and entitlement management solution so that we can provide more flexible usage options to customers and expand our customer base in line with the business’ growth plans. An automated, functionality-rich and industry-relevant licence and entitlement management solution is a requisite.”


Midland Valley will enhance customers’ licensing experience of Move, offering flexibility, facility for online payments and easy re-licensing. The ‘customer portal’ feature in FlexNet Operations will enable Midland Valley to grant blocks of licences to organisations via a single activation code, the payment for which will be connected to the company’s back-end system. This means that customers will be able to self-manage distribution of licences and track usage in real-time, eliminating the need to request individual licence activation from Midland Valley. 


“Today, streamlining and automating the increasingly complex back-office processes towards fool-proof entitlement management has become indispensable for specialist software vendors,” adds Vincent Smyth, General Manager, Flexera Software EMEA. “Efficient, painless and comprehensive licence entitlement management practices enable software vendors to leverage invaluable usage information from customers to identify cross-sell and up-sell opportunities, and reduce ‘time to market’ for new products, all the while protecting companies’ intellectual property.”


FlexNet Operations is part of Flexera Software’s FlexNet Producer Suite for Software Vendors and FlexNet Producer Suite for Software Vendors, which helps increase revenue and reduce costs by enhancing the customer’s experience.


Learn more about Flexera Software’s Licensing, Entitlement Management and Delivery solutions:


About Flexera Software

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimised usage and maximised value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions – from installation and licensing, entitlement and compliance management to application readiness and enterprise licence optimisation – to strategically manage application usage and achieve breakthrough results realised only through the systems-level approach we provide.


Our European headquarters is based in Maidenhead, UK. For more information, please visit: www.flexerasoftware.com.


About Midland Valley Exploration

Midland Valley is a world leader in the field of structural geology and the development of the Move Suite of analytical geological software modelling tools. They provide software and consulting and training services to the Upstream Oil and Gas; Mineral Exploration and Resource Development; Carbon Capture and Storage and Radioactive Waste Management industries.


For more information:

Vidushi Patel / Nicola Males

Vanilla PR

E: [email protected]

P: +44 (0)7958474632 / +44 (0)7976 652491


*All third-party trademarks are the property of their respective owners.


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