by david.nunes


Exclusive accessories collaboration means you can express your personal style and taste

London, UK – May 8, 2014 – Samsung Electronics today announced the launch of “Swarovski for Samsung,” an exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit.

The “Swarovski for Samsung” collaboration follows a successful accessories partnership between the two brands at the recent Mercedes-Benz Fashion Week in New York. The collection marks the first time in over 100 years that Swarovski has partnered in a collaboration of this scale, fully integrating its branding into the Samsung collection.

“With technology and fashion so deeply intertwined, we at Samsung want to support our customers in expressing themselves through technological innovation and great partnerships,” said Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland. “Collaborating with Swarovski on this stunning collection of accessories highlights our ongoing commitment to providing people with devices that express their individual personalities and tastes.”

The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms brings together distinctive Swarovski craftsmanship with Samsung’s technological expertise. Through a specially developed application process, Swarovski Crystal Fine Rocks have been embedded onto the back cover of the Galaxy S5, while two crystal effects have been merged into one motif as an extra design feature.

The Gear Fit Charm Sliders have been specially designed to provide versatility for wearable devices. The charms are available in a wide variety of colours and styles, with the option to mix-and-match to suit a range of occasions and your individual style and taste. Bar colours include Brown, Golden Shadow and Crystal whilst dangle styles feature Siam Heart, Light Rose Heart, Crystal Skull, Anthracite Skull, Crystal Star, Blue Star and Golden Shadow Lips crystals.

The “Swarovski for Samsung” collection will be available to buy in the UK on the Samsung online store from May 8 and at selected Samsung stores from May 22.

“Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional.

For more information, please visit www.samsungmobilepress.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewellery, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.

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