Synchronica introduces cross-platform unified messaging with Unity

Synchronica Introduces Cross-Platform Unified Messaging with Unity

Highlights:

GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2A37, February 27, 2012. – Synchronica plc, the global innovator in mobile messaging solutions, today launched Unity, a next-generation mobile messaging platform that enables mobile operators and device manufacturers to deliver a complete unified messaging experience. Previously known as Synchronica Mobile Gateway, Unity works on all mobile phones, but also adds new innovations designed to make feature phones smart and smartphones smarter.

Designed to help operators and device manufacturers combat predatory moves from over-the- top (OTT) players, Unity’s uMail, uChat and uSocial services provide white-labelled connectivity to the most widely used email, instant messaging (IM) and social networking services, thereby enriching their value-added service portfolio and reducing churn with a bouquet of sticky messaging services.

New innovations introduced with Unity include:

Cross-Platform Unified Messaging Clients

Unity’s clients deliver true unified conversation with an aggregated, single-screen view of all messages from each contact (including email, IM, and social networking communities, in tandem with SMS and MMS inboxes, voicemail, and call logs) and an enhanced presence-enabled address book.

Unity challenges the accepted norms of communications by allowing users to focus entirely on those they intend to communicate with, rather than deciding which communications channel to use. All communications are consolidated into a single service where users can, for example, reply to an email with an SMS, a Twitter message with an IM, or a social message with an email.

The unified messaging experience is made possible by a range of Unity clients for the Android, iOS, Windows Phone, and BlackBerry smartphone platforms, as well as the MediaTek and Spreadtrum platforms for low- and ultra-low-cost feature phones.

Unity’s clients are fully customizable to operator branding requirements, and no user maintenance is required as service updates, enhancements, and installations take place over the air. The Unity clients support all existing messaging protocols used within the mobile space.

Geo Socialization

Synchronica has also entered the new geo socialization segment with uChat, part of the Unity family. Announced on 27 February 2012, uChat geo socialization allows mobile subscribers to see who and what’s near them and to build new connections beyond their existing social circle. Subscribers opt in to uChat’s geo socialization services with their service provider and, using the chat functionality in uChat geo socialization, are able to get involved in one-to-one or group chats based on their current location and specific interests.

Integration with the Ortsbo Experiential Language Technology

Integrated with the leading conversational language platform Ortsbo, Unity provides realtime on-the-fly translation between more than 50 languages, fostering social and IM chat regardless of geographical or language limitations.

Registration, Scalability, and Performance Enhancements

Unity guarantees mobile operators and device manufacturers the highest possible performance levels at any time, regardless of the amount of users registered with the service or the volume of transactions taking place. In order to maintain its reputation as a stable, carrier-grade messaging platform, Unity also introduces several performance and scalability enhancements across its architecture, databases, and product core.

Unity is designed to stimulate user uptake with a simplified and automated registration process, while its new reporting engine provides a range of useful reports, as well as the ability to build custom reports, providing mobile operators and device manufacturers with a powerful customer and market intelligence tool.

“Unified messaging simplifies the entire communications experience”, says Kim Hartlev, CTO, Synchronica. “Having to launch separate applications to send and receive messages is increasingly inconvenient and inefficient as users often have multiple identities and regularly message across several different platforms. With Unity, Synchronica is redefining the future of mobile messaging with a compelling platform that enables users to access and send any message – text, email, IM, social – from a single place.”

“Features including Unity’s geo socialization capability further drive new levels of innovation in mobile messaging, delivering entirely new realtime user experiences today. Operators and device manufacturers can now offer a complete and unrivalled next-generation unified messaging experience that combats OTT players, addresses the entire user base, reduces churn, and encourages customer retention and loyalty”, Hartlev adds.

About Synchronica

Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product Unity has been chosen by more than 100 of the world’s leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking services.

With leading features such as unified messaging, geo socialization, and RCS as a service, Unity connects to any mobile device – from the most basic mobile phone, to high-end tablets -, providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.

Headquartered in the United Kingdom, Synchronica maintains global research and development centers in Canada, Germany, India, and the Philippines. Synchronica’s shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). Please visit www.synchronica.com or follow Synchronica on Twitter, @SynchronicaPLC.

For more information, please contact:

David Clark
Tel.: +44 1892 5527 20
Fax: +44 1892 5527 21
david.clark@synchronica.com