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Syniverse Launches Mobile Engagement Suite

by david.nunes

Syniverse Launches Mobile Engagement Suite to Help Companies Enhance Customer and Employee Experiences

Multinational brands deploy mobile cloud solutions to optimize anytime, anywhere engagement

TAMPA, Fla. – Sept. 18, 2014 – Today, Syniverse announced the launch of its Mobile Engagement Suite that helps companies securely engage with their customers and employees anywhere, anytime, and on any mobile device. The suite is composed of two solutions – Mobile Engagement for Customers and Mobile Engagement for Employees – that help companies enhance customer acquisition and loyalty strategies through personalized, two-way communications on any mobile channel.

To date, nearly 10 multinational brands have signed contracts with Syniverse for the Mobile Engagement Suite. One of these companies, U.K.-based mobile video service provider swanbay.tv, is using Mobile Engagement for Customers to connect U.K. football clubs with their international fans via rich video content.

“Syniverse’s extensive global reach to more than 6 billion connected devices made the company our first choice as a mobile solutions provider,” said Steve O’Meara, CEO, swanbay.tv. “The capabilities of the Syniverse Mobile Engagement Suite enable us to connect customers with sports fans in real time with a richer, more compelling experience anytime, anywhere.”

With Syniverse Mobile Engagement for Customers, companies can use subscriber data to enrich the experience for their opted-in customers through secure real-time mobile campaigns and notifications such as loyalty programs, coupons, surveys, contests and trivia. The GUI-based solution makes it easy for companies to create custom campaigns to connect with customers via multiple channels, including SMS, MMS, web, social networks, mobile app push notifications and email.

For internal communications, the Syniverse Mobile Engagement for Employees solution enables companies to broadcast critical information to employees through mobile channels, including email, SMS and voice calls. With this solution, companies can preconfigure request and response behavior for any scenario via threaded, multi-channel communications. These communications could include critical company updates such as weather-related closures, disasters or other time-sensitive situations. Additionally, this cloud-based service allows companies to quickly deliver automated messages to individuals or groups based on keyword responses (e.g. yes, no, maybe) and pre-determined escalation behavior while tracking communications with real-time monitoring and post-incident reporting.

The importance of delivering mobile-centric customer experiences was recently highlighted in a Forrester report that stated: “Because people carry their mobile devices with them at all times, mobile moments – points in time and space when someone pulls out a mobile device to get what they want in their immediate context – are the frontline of customer experience. That’s why every consumer experience improvement effort, starting now, must include mobile.” (Source: Forrester Research, Inc., Mobile Moments Transform Customer Experience, January 2014)

“Users have come to expect secure mobile access anytime, anywhere, which is why we created our Mobile Engagement Suite to ensure companies can exceed customer and employee expectations for instant access and two-way interactions with nearly every mobile connected person,” said Dave Murashige, General Manager, Enterprise and Intelligence Solutions, Syniverse. “With our extensive reach to mobile users across the globe, we enable our customers’ success with the ability to scale their mobile engagement strategies in line with their future growth while promoting and protecting their brands.”

Syniverse’s Mobile Engagement Suite is part of the company’s Enterprise and Intelligence Solutions (EIS) portfolio of mobile cloud solutions that enable companies to seamlessly integrate communications across multiple mobile channels. Offering customers  mobile-user protection and privacy, including  management of opt-out and double opt-in processes, Syniverse’s mobile cloud solutions have been deployed by companies including Amazon China and MasterCard that rely on the Syniverse platform to deliver operational excellence.

Industry recognition continues to build for Syniverse’s EIS portfolio, which is a finalist for the 2014 Financial Innovation Awards and was also a finalist at this year’s CTIA-The Wireless Association Emerging Technology awards.

About Syniverse
Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.


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