Taboola Unveils Exclusive ‘Full Platform’ Discovery Partnership With Trinity Mirror, Empowering Editorial, Sales, and Product Teams
Two-Year Partnership Will Drive Audience Engagement and Revenue Goals for Leading UK Publisher Sites Including The Mirror, Daily Record, and Manchester Evening News
NEW YORK and LONDON, 2016-02-11 13:00 CET (GLOBE NEWSWIRE) —
Taboola®, the leading global discovery platform, today announced an exclusive, two-year partnership with Trinity Mirror plc, one of the UK’s largest multimedia publishers. The collaboration will see Trinity Mirror utilise Taboola Native, a white-labelled native advertising solution that empowers sales teams to promote both on-site and off-site sponsored content campaigns, nationally and locally around the country.
Trinity Mirror will seamlessly integrate Taboola’s personalised content recommendations across its network of over 28 desktop and mobile sites, including The Mirror, Daily Record, and Manchester Evening News, driving audience engagement and revenue goals for the publisher.
With over 22 million unique monthly visitors, Trinity Mirror’s regional and national titles reach many sought-after audiences across the UK. Prominent content recommendations alongside editorial, powered by Taboola’s predictive engine, will present these visitors with promoted stories from around the web, creating value for users and generating significant new revenue streams for the publisher.
Both companies will also be collaborating on new strategies built around Full Page Personalisation, using Taboola’s predictive technology to segment audiences and adjust the on-site user experience in real-time.
“As our team at Trinity Mirror continues to grow and develop our digital properties, we are committed to delivering not only the most compelling content to our readers, but also a best-in-class user experience,” said Piers North, Strategy Director at Trinity Mirror. “Our partnership with Taboola allows us to tap into their leading discovery technology, develop new strategies around increasing audience engagement, and generate substantial new revenue streams.”
Taboola’s predictive engine analyses hundreds of real-time signals (such as geography, device type, referral source, and more) to predict the top handful of items a user may want to consume next. With headquarters in New York City and its European operations based in London, Taboola has inked partnerships with several leading UK and European publishers, including Daily Mail, ESI Media, Axel Springer, Future Publishing, Johnston Press, NextRadioTV, Lagardere, Eurosport, Marie Claire, and Purch.
“It’s an honour to partner with such an esteemed media company as Trinity Mirror and its portfolio of truly iconic brands,” said Adam Singolda, founder and CEO at Taboola. “Over the past two years, we’ve invested heavily in building a holistic platform that can support a variety of innovative strategies around audience, engagement, and monetisation, and we’re excited to work with the Trinity Mirror team on unlocking more of those opportunities in the years ahead.”
About Trinity Mirror