Tag Streamlines Broadcast Operations with Nativ
International production agency uses MioEverywhere to streamline its operational workflows
London, 14 September 2011 – Nativ, a content services company specialising in media management and workflow automation has struck a deal to streamline international design & production agency Tag’s broadcast content processing and operational task management, with a plan to roll-out the latest version of its signature MioEverywhere platform.
MioEverywhere, a total video logistics solution that debuted its latest functionality at IBC at the weekend, will enable Tag to better service its expanding client base by further optimising the efficiency of its broadcast operations and maximising internal resource utilisation.
The new solution will integrate seamlessly with Tag:cmd, Tag’s own Marketing Resource Management solution, to provide the basis for continued expansion of its international broadcast business. All validated content will automatically go through Tag’s customised workflows, which include quality control, repurposing, metadata management and transcoding, prior to playout and distribution.
Danny Whybrow, Director of International Broadcast Operations at Tag, said, “MioEverywhere is a highly configurable and scalable solution. It is exactly the kind of platform we need to complement our existing systems and streamline operational processes to take our international broadcast business to the next level. It enhances our ability to process time-critical content accurately and cost effectively, freeing up our skilled staff to innovate and deliver the technical excellence for which we’re known.”
Jon Folland, CEO of Nativ said, “Tag has a reputation as an innovator in the industry and is one of the first production houses to streamline its broadcast processes with a customised workflow system. At a time when the whole industry is looking to improve the efficiency of its operations, we are delighted that MioEverywhere is able to play such a significant part.”
About Nativ
Nativ, a content services company specialising in business process automation, has created MioEverywhereTM to remove the complexity of digital media management and distribution. This Total Video Logistics solution helps some of the biggest content owners and brands reach any audience with the highest quality audio-visual experiences possible on any platform.
MioEverywhereTM is an end-to-end solution providing remote ingest, asset management, reporting, workflow automation, transcoding, QC, task management, storage, distribution, playout and player management in one platform.
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