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Tata Sky and Ericsson bring on-demand pay TV to Indian satellite subscribers

by david.nunes

Tata Sky and Ericsson bring on-demand pay TV to Indian satellite subscribers

December 5, 2011 

·        Ericsson delivers progressive download platform, including fully managed Media Delivery Network

·        Movies on demand and catch up TV available to 8 million Indian subscribers

·        Satellite operator takes first mover advantage ahead of major cable players to capture Indian Video on Demand

Ericsson (NASDAQ:ERIC) has supplied Tata Sky, a leading Indian direct-to-home (DTH) operator, with an advanced TV on-demand system that enables its 8 million satellite subscribers to enjoy the flexibility and enhanced choice of unlimited movies on-demand and catch-up TV. The deployment is one of the first in the world to be based on Ericsson’s Media Delivery Network (MDN), a media-centric solution for the distribution, delivery and content management of linear and non-linear TV. It further builds on the relationship between Ericsson and Tata Sky, following the provision of an Ericsson headend system for the launch of high definition (HD) services this year.

“As we continue to offer our viewers new services that further enhance the value and enjoyment of their subscription, we are pleased to provide the ability to select their favorites from our exciting range of programs on-demand, whenever they want to watch them,” said Yigs Riza, Chief Technology Officer, Tata Sky. “With Ericsson’s global experience of delivering VOD and content management platforms, it made perfect sense to continue our great relationship and we are pleased to work with their team to roll out on-demand services to our viewers. We were impressed by Ericsson’s unique ability to implement the project from a Lead Integration position, bringing together various best-in-class components to make them work together seamlessly as one solution.”

This latest deployment strengthens Ericsson’s leadership in providing operators around the world with next-generation on-demand and progressive download solutions, irrespective of the delivery platform. 

“The pay-TV market in India has now reached over 100 million subscribers. Considering the market potential, operators are looking at offering differentiated services in this increasingly competitive environment,” said Fredrik Jejdling, President & Head of Region, Ericsson India. “We take pride in supporting our customers to deliver the best experience possible to consumers. We’re pleased that Tata Sky has once again trusted our technology and services capabilities for the system and managed services support.”

The Progressive Download System deployed by Tata Sky comprises the award-winning WatchPoint Content Management System (CMS) by Ericsson, The Ericsson Media Delivery Network (MDN), Ericsson’s Xport Time-Shifted TV and Xport Producer storage encoding, Ericsson is also providing managed services for the operation and maintenance of the project.










Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.


Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.








Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com

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