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Telecom Argentina taps Grey Juice Lab for multiscreen and on demand content

by david.nunes

Telecom Argentina taps Grey Juice Lab for multiscreen and on demand content

Exclusive deal sees Grey Juice Lab bring premium content catalogue to Telecom Argentina’s Arnet Play

London, 15 December 2011 – Grey Juice Lab, the expert in content for multiscreen TV and on demand streaming solutions, has today announced an exclusive deal with Telecom Argentina to provide a full range of content services for Arnet Play, its newly launched premium video streaming service on set-top-boxes and PC devices.


Arnet Play, which launched in Argentina in October, will initially roll out with 1,300 video titles supplied by Grey Juice Lab. This will allow Argentina’s major telecom operator to offer premium entertainment video content on demand to its more than 1.5 million broadband subscribers via web browsers and set-top boxes, with access to other devices.


Grey Juice Lab will provide Telecom Argentina with a complete catalogue of Hollywood studios, independent, international and locally-produced premium content. All genres are covered from library gems, TV series, children, documentaries, music, education and entertainment to new release blockbusters including the latest installment of Harry Potter and the Deathly Hallows – Part 2.


In addition, it has worked extensively with Telecom Argentina to provide a whole range of content services. As well as content processing, preparation and service management Grey Juice Lab is providing marketing, editorial and front-end management to support Telecom Argentina’s in house operations.


Grey Juice Lab will enable clients to access Arnet Play’s extensive portfolio of content via a variety of video content business models. A Subscription Streaming “all-you-can-eat” package will give subscribers access to thousands of premium titles and blockbusters at any given time for an affordable fixed monthly fee, and the Transactional Streaming will allow access to new releases and blockbusters on a pay-per-view, 48 hours basis.


Stefano Core, Managing Director of Telecom Argentina said, “Grey Juice Lab has been an integral part of the development and delivery of Arnet Play. This is a milestone in Telecom Argentina’s business and one that has been made possible by Grey Juice Lab’s extensive content catalogue and expertise in the industry. Content is a real differentiator in the video streaming market and our new offering will give us a competitive advantage, with a portfolio of content that is both attractive and current.”


The entertainment landscape has changed significantly over recent years. With high-speed broadband continuing to gain adoption across Argentina and much of Latin America as a whole, online video consumption has become nearly synonymous with web usage and consumers are enjoying more interactive viewing experiences.

“As new trends in video consumption evolve, consumers are demanding higher quality content on multiple devices. Operators are now facing the challenge of adapting business models to these new usage patterns because if they don’t give their viewers the multiscreen experiences they want with a very high quality content that they expect, they will go elsewhere,” said Grey Juice Lab CEO, Mihai Crasneanu. “Telecom Argentina has recognized that multiscreen video delivery is the ideal opportunity to offer its subscribers an extended range of revenue-generating services and maximise its return on investment. I am delighted that Grey Juice Lab has been chosen to provide the content that will fuel this new and innovative service.”



About Grey Juice Lab

Grey Juice Lab is an enabler in content. The group is helping top tier operators in Asia, Europe, Middle East and Latin America to acquire, package and market on-demand and OTT video services to their consumers.


Grey Juice Lab goes beyond content aggregation to provide customers with expertise on all aspects of the content value chain, with managed services built on a history of over 10 years in the streaming market.


As well as securing the rights for a unique catalogue of Hollywood studio and premium content, Grey Juice Lab works with an operator’s management team to devise a complete streaming business strategy including content provisioning, platform implementation, encoding, asset management and marketing.


About Telecom Argentina S.A. (NYSE Ticker TEO)

Telecom Argentina is a fully integrated telecommunications group operating more than 25.5 million access lines. The Company offers fixed-lines, mobile, broadband, data and ICT services to residential and business users as well as governments and corporations.


The Telecom Group carries out its main activities through Telecom Argentina (fixed services) and its controlled subsidiaries: Telecom Personal S.A. (mobile) and Núcleo S.A. (mobile in Paraguay).


As of September 30, 2011, Telecom Argentina had 4.1 million fixed lines in service, 19.8 million mobile customers (in Argentina and Paraguay), and 1.5 million Internet subscribers.


The Company commenced operations on November 8, 1990, upon the Argentine Government’s transfer of the telecommunications system in the northern region of Argentina.


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